Decathlon Shanghai's Four Chain Stores Opened At The End Of 12.

A few days ago, after signing the strategic cooperation with the Chinese Society Sports Instructor Association, the Shanghai's headquarters in China came to good news from Decathlon, namely, Decathlon Jiading shopping mall, Cao Yang shopping center, Dahua shopping center and Dalian Road shopping center, which are about to end in late 2012. Shanghai City People meet. Among them, the Dalian Road shopping centre was opened recently. Decathlon is about to hand over the transcripts of 5 newly opened stores in Shanghai in 2012, and the total number of shopping malls in Shanghai will reach 14.

As the world's largest Sports goods Since its entry into China in 2003 and the opening of its first shopping mall in Shanghai, the chain group has won the affirmation and favor of the vast number of Chinese consumers and people inside and outside the industry with the business philosophy of "letting the most popular people share the desire to exercise sports and sharing sports," an innovative business model and one-stop shopping experience. "Decathlon" As a full sports market, Decathlon covers 20 brand of passion sports, more than 60 sports and over 35000 products, suitable for all sports enthusiasts from beginner to professional. At present, the total number of shopping malls in Shanghai will reach 14, and the number of shopping malls in all China's cities ranks first.

The opening of the four shopping malls, in addition to marking the development of Decathlon in China began to enter the rapid development channel, the location of the shopping mall also gave consumers a pleasant surprise. Generally speaking, the location of Decathlon shopping mall is located in the convenient transportation block away from the downtown area. But the Decathlon Cao Yang shopping mall is located at the junction of Cao Yang Road in Zhongshan North Road. It belongs to the inner ring of Shanghai. It is a place where the traditional citizens live together, without sacrificing the free use area of their parking lots and playgrounds. It is reported that the area of Decathlon Cao Yang shopping malls has reached 4000 square meters, which is in line with Decathlon standards.

At the same time, the Decathlon Dahua shopping center, which is about to open, is only within 5km from the Decathlon republic new road mall. This also means that Decathlon will have more and more shopping malls in the future super large cities such as Shanghai, because Decathlon's positioning is mass movement, covering the crowd of consumers from 6 months to 80 years old. Therefore, how to open more shopping malls in densely populated areas to facilitate more consumers to enter will be the development direction of Decathlon in super large cities in the future. And the opening of Decathlon Dalian Road shopping mall also means that Decathlon has officially planted the seeds of development in the eastern part of Puxi, Shanghai.

According to Decathlon insiders, Decathlon will open 35 shopping malls in such a city of Shanghai in the future. As of 2015, the number of Decathlon in the country will reach 150, while Decathlon's vision in China is to set up 1000 shopping malls. Now Decathlon is running faster and faster in the way to the target.