PEAK Is Interested In Lining's Relentless Sports Brand Restructuring.

　　 Peak The upcoming reorganization of Lining proved to be an oolong. On December 11th, PEAK CEO Xu Zhihua clarified to reporters that PEAK had no intention of merger and reorganization at present. Lining also publicly stated that no such information had been received, nor did the company discuss such topics.

According to media reports, PEAK chairman Xu Jingnan said that PEAK's intention to restructure started two years ago, but was rejected by Li Ning Co. After that, PEAK repeatedly offered reconstructive intentions to Lining, but they did not receive a positive response from the latter.

In the industry view, this oolong is purely PEAK's intention. Lining Ruthless. Analysis shows that PEAK has a market value of 2 billion 960 million yuan and a price earnings ratio of 3.07 times; Lining's market capitalization is 4 billion 850 million yuan, and the P / E ratio is 10.17 times. Considering the performance, PEAK's reorganization of Lining is obviously unrealistic. In addition, the two are different in strategy. Lining began to downplay the international strategy and focus on the domestic market this year, while PEAK accelerated the internationalization process under the management of Xu Zhihua. The integration is very difficult.

As of September 30, 2012, PEAK's authorized retail outlets in China were 6739, a 1067 decrease compared with the end of 2011. This year, the number of PEAK's retail outlets has dropped sharply.

According to the semi annual report this year, PEAK's total revenue in the first half of this year dropped 28.5% yuan to 1 billion 610 million yuan from 2 billion 256 million yuan. Net profit It also dropped to 240 million yuan, down 43.3% from the same period last year. PEAK sports issued a profit warning earlier this year. It is expected that net profit in the first half of June and December will decrease significantly compared with the same period last year.