How Should China'S Shoes And Clothing Enterprises Choose The Right Marketing Methods?

< p > > a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothing industry < /a >, as the most important part of China's economic structure, development has been in the white hot state.

Ten years ago, sports brands sprang up like mushrooms. With the rapid development of the electricity supplier industry and the temptation of high sales volume, traditional sports brands turned their attention to e-commerce.

At the same time, the "foam guide" launched by the shoe net also provides a new platform channel for shoes and clothing enterprises.

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< p > in the battlefield of the shoe and clothing industry without smoke, every shoe and clothing enterprise has done its best to seize every opportunity to improve its position in the industry.

The market of shoes and clothing has been increasingly saturated. If we want to keep a firm foothold and remain in the inertia of scale expansion, it is hard to break through the heavy encirclement of shoes and clothing giant enterprises, especially after the shoe brands abroad attack China market aggressively.

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In 2010, Adidas launched the "2015 way strategy" in the Chinese market and strives to ensure Adidas will become the leading brand in the sports market by 2015.

In order to fully integrate the brand concept into the Chinese market, Adidas takes a comprehensive marketing approach, expanding the offline channels and distributing the online shopping mall, and double attack to ensure Adidas's market share in China.

Apart from the expansion of channels, brand building and promotion, advertising investment and cooperation with distributors are very important. Insiders suggest that we should learn to integrate domestic marketing methods with foreign marketing methods and form new marketing skills.

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< p > in the face of fierce market competition, how should China's shoes and clothing enterprises choose the right marketing method? The most effective killer strategy of differentiated marketing strategy.

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< p > < strong > generalization difference < /strong > /p >

The market of "P > China is very intense, and the domestic brands of Anta, PEAK and 361 degrees" attack "a href=" http://www.91se91.com/news/index_x.asp "> sports shoes < /a > the market space is shrinking.

In the increasingly serious shoe and clothing market where product homogenization is increasingly serious, it is necessary to further differentiate and differentiate customer perception. Only product differentiation can satisfy consumers' demand for fashion and individuality.

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< p > at this point, the domestic sports brand is also aware of it. As the six major sports brand in China, XTEP brand, after many years of baptism, has collaborated with the big stars in China through the two major strategies of image differentiation and promotion differentiation. The star effect has successfully crossed the small workshop era and the overseas OEM era.

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< p > < strong > Product Differentiation < /strong > /p >

< p > with the constant saturation of the sports shoes market, many shoe and clothing enterprises have begun to start with products.

The awareness of tourism and outdoor life has been gradually enhanced, and the demand for outdoor products in the consumer market has expanded. Many shoe and clothing chiefs have focused on outdoor shoes as a subdivision area.

In October 24, 2012, the opening of the first direct shop of Li-Ning Adventure (Lining exploration) brand marks the first step for Lining to expand to the outdoor footwear market.

According to the insiders, the good development prospects of the outdoor footwear market will effectively lead Lining out of the current development dilemma.

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< p > and some two or three line brands are positioning their products in casual shoes. The well-known domestic leisure brands want to take the fashionable fashion of the British fan as the product positioning and become the rising star of the "a href=" http://www.91se91.com/news/index_p.asp "Wenzhou < /a" footwear industry.

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