Can E-Commerce Promotion Plan Come To The End?

< p > after the successful creation of a "double eleven", "a href=" http://www.91se91.com/news/index_h.asp "> double 12" /a "will come again.

Recently, several well-known e-commerce websites in China have begun to promote their new sales promotion plan, "double two", trying to tell consumers that they can get a "big bargain" on this day.

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< p > 19 billion 100 million yuan is the volume of pactions between Taobao and Tmall in the "double eleven". With the support of this figure, no one doubts the effect of "creating the festival" economy.

In fact, not only is "double eleven", but in June 18th and August 15th, the most insipid days these years ago, but now it has become the carnival day of consumer online shopping.

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< p > June 18th, the first wave of electricity price war started this year.

What important day is this day? The answer is: the birthday of the Jingdong.

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The same is true in August 15th P.

This spending spree was born in the mouth of the chairman of Jingdong mall, < a href= "http://www.91se91.com/pioneer/" > Liu Qiangdong < /a > - Jingdong guaranteed 10% cheaper than Suning and Gome, and then the two sides openly open the online shelf: in August 15th, the price is low.

Until now, some consumers still don't know who's cheaper.

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< p > November 11th, this year was known as the "God's Day" day. This year, it has been turned into the "Carnival of online shopping" by the electric business people.

In the eyes of the electricity supplier, this day even surpassed the importance of the Spring Festival and the "eleven".

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< p > a very ordinary detail shows Ali's spare no efforts in "double eleven" propaganda.

On the day of "double eleven", Ali invited most of the media reporters from the whole country to the "a href=" http://www.91se91.com/news/index_p.asp "Hangzhou" /a headquarters of Ali group. In order to enable reporters to stay up until the wee hours, Ali's public relations even prepared "night up artifact" such as coffee, Red Bull and eye mask, and so on, so that "10 minutes Alipay total paction volume 250 million, thirty-seventh minutes Alipay total paction volume exceeds 1 billion" is such a detailed report.

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< p > for the selection of "double eleven" and "double 12" time points, an industry analysis shows that: first, the sales volume of winter clothing is large, clothing < a href= "http://www.91se91.com/news/index_x.asp" > shoes and hats < /a > is the absolute main force of trading volume in the mall. From October to December, winter clothing sales can account for about half of the annual sales of clothing.

Second, avoid the big promotion at the end of the line. December is the big promotion time under the traditional line. At that time, the intensity of the line is not smaller than that of the line.

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< p > AI data show that as early as last year, the number of "Festival" covers such as "double eleven" has been surpassed by the traditional "51" and "eleven" holidays, but it has promoted the growth and improvement of e-commerce with real consumption, and has created history and changed the way people shop.

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< p > however, too frequent promotions, genuine and fake discounts, and some consumers are beginning to get fed up with "crazy holidays".

After successfully testing the water and making joint marketing, the electronic business people need to make a new move.

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