Jinjiang Style Creates International Brand

361 degree Asia footwear industry The R & D center is set up. Meanwhile, its Asian clothing research and development center is being selected. China's Hongkong and Japan will be the first choice. The first branch of Taipei's west gate is the first step for XTEP to embark on Taiwan, and the final plan is to open 300 stores in Taiwan. This is an ongoing overseas expansion of Taiwan's drive to Southeast Asia, and Anta set up an overseas branch in Philippines and other places. From the recent movement of local sporting goods brands, it is clear that "going to the international market and building an international brand" is becoming the main direction of Jinjiang enterprises.

It is the foundation of Jinjiang entrepreneurs to keep the general tribe in their hometown. At the same time, they did not stop the pace of brand internationalization. In the past 20 years, Jinjiang businessmen have taken their costumes, sports shoes and food from their hometown to the world to realize the dream of dancing with international famous enterprises.

　　 Brand name of overseas layout

Sponsoring international competitions is Jinjiang brand A channel of global fame.

In the sports industry, this summer, Anta, 361 degrees, Jordan, Lu You and other Jinjiang brands invariably focus their attention and energy on the London Olympic Games, and gradually achieve the established brand marketing plan.

Anta has sponsored the Chinese sports delegation's award dress, and has designed uniforms and award suits for the delegations of Belarus, North Korea, Croatia, Maldives and Kuwait at the 361 degree, and provides professional competition equipment for 5 Chinese national teams such as the Chinese national hockey team, provides exclusive equipment for the Olympic stars and provides equipment for the Olympic Games reporting group; Jordan sports designs the award dress for the three teams of Kazakhstan, Turkmenistan and Mongolia. Jinjiang brand's "London show" has been staged repeatedly, which has further promoted the global visibility of the individual brand and the regional brand of "Jinjiang shoes and clothing".

In addition to the layout of overseas brands by leading brands, many foreign trade enterprises have also organized a group to go out.

It is reported that under the guidance of the government's organization, this year, a number of enterprises in Jinjiang join together to participate in the overseas trade exhibitions such as the brand Quanzhou Xiangjiang row, the Las Vegas clothing exhibition and shoes exhibition, the Dusseldorf Dusseldorf international shoe exhibition and other overseas trade exhibitions. They also go to Poland, Czech, Hungary, Canada, the United States and other places to conduct business expedition activities, understand the latest trends in the export market and actively expand the market. At present, Jinjiang enterprises set up a range of points including Eastern Europe, Russia, Australia, the United Arab Emirates, South America, France, Germany, the United Kingdom, and China's Hongkong and Taiwan.

　　 Going overseas is capital first.

How to make brand in international market How can we get more support for the internationalization of enterprises? Jinjiang entrepreneurs know that it is far from enough to expand the market by laying the channels alone. Capital market, the strong guarantee of this enterprise has become another important step in the process of internationalization of Jinjiang enterprises.

In 1998, Heng An came to the Hongkong stock exchange alone, and the new name of Heng Heng International gave it rich international significance. As the first domestic Hong Kong stock company, it successfully entered the market at 10 times price earnings ratio, and won the favor of international capital. At the same time, it created the miracle of the highest price earnings ratio and the highest subscription multiplier of Hong Kong stock that year. It was selected as the "best listed project" and "the best fund raising project in Hongkong" by "Asian Currency" and "international capital review" respectively.

Starting from 2007, the Singapore Stock Exchange began attracting many Chinese companies such as China Sports International (wild sports), Fuxing Group, alligator, Taishan science and technology, and so on. It has been listed in the textile, clothing, footwear and shoe materials industries. It has become the best overseas listing channel for Jinjiang Enterprises which are only inferior to the HKEx in Jinjiang.

In 2009, Jinjiang's capital wave crossed the Pacific for the first time, and hide long (China) Limited struck the listing bell in the US NASDAQ trading hall. Subsequently, the cable shoe industry and fast-paced landing in Germany completed the breakthrough of Jinjiang capital territory again and again.

From China's Hongkong, Taiwan, to Singapore, Korea, Malaysia, to the United States, Germany, Jinjiang business owners to seize the capital market global perspective and sensitive smell, amazing.

　　 The acquisition agent has more "international norm".

When foreign capital markets are booming, Jinjiang enterprises continue to depict their respective international blueprints, and capital filled entrepreneurs begin to disseminate their brand culture and business operation mode through cooperation with international brands. Acquisition and agency further set up the "international norm" of Jinjiang brand.

Through the acquisition of China's trademark rights and franchises of sports brand FILA, Anta has become the first international brand enterprise in Quanzhou sports brand; XTEP, the brand of Disney Sports, continues to follow the fashion movement route; over the years, seven wolves and French designers have collaborated with the high end brand, "SEPTWOLVES", and bought Kenna last year and embarked on the road of acting as an international luxury brand. At present, there are dozens of adult and children sports leisure brands such as Disney Sports, SKECHERS, crocodile shirt, camel, jubilant, Altman, Spiderman, Naruto and so on in the hands of Jinjiang enterprises.

"The purpose is not only to increase the channels to create profits, but also to draw advanced management experience from the process of cooperation with international brands." Many entrepreneurs in Jinjiang say that cooperation has widened marketing channels and boosted the international growth of brands.