Liansheng Textile And Garment Enterprises Create Brand Fabrics

Recently, reporters from Liansheng Textile understands that the company has won the top 500 competitiveness of China's textile and garment enterprises by the China Textile Industry Federation in 2011-2012. At the same time, the company is also the "national cold proof clothing and leisure fabric development base" awarded by the national textile product development center and the demonstration unit of China's popular fabric hanging tag. It is reported that Liansheng has launched four brand fabrics this year to launch the strategy of "fashion".

　　 Create fabric brand

"Liansheng brand is designed to better enable customers to feel the professional services provided by Liansheng, so that customers can feel the sense of Liansheng's fashion more easily when choosing products." Hong Mingzhao, executive director of Liansheng company, said that in this way, it can better connect with garment manufacturers, so that customers can understand the characteristics of fabrics more intuitively. clothing The time and cost of fabric selection also make the design time more abundant and efficient. In this way, designers can easily grasp the fashion elements of fabrics, give play to the style of fabrics, and make the garments more characteristic and fashionable.

It is reported that Liansheng has launched the four major fabric brands this year, with girls' wear, matured women's wear, men's wear and outdoor sportswear as the starting point.

"In the future, Liansheng's main customers are well-known brands at home and abroad. At present, the two women's clothing brands have already made preparations for the products. Next, they will enter the substantive promotion stage through the front-line business personnel. The company official said, in the next 2 years, the company will invest a lot of resources in the construction of the sales team, the sub brand management team will be more specialized, more accurately grasp the pulse of each market segmentation, so that domestic clothing manufacturers in the choice of fabric, more understanding Liansheng design concept, better develop the clothing that adapt to the trend of development.

　　 Do deep fashion "articles"

According to the introduction, in order to develop products that can closely match the fashion trend, Liansheng company will do a lot of information collection and investigation before developing, and screen out the most fashionable elements and summarize the research and development experience. "The company takes the screening process as an important part of the entire R & D process." The company's relevant person in charge said.

"In this autumn's fabric exhibition, the company has introduced some European and North American popular colors, which are closely related to the world fashion trend, with high quality yarns, dyestuffs and 2013/14." Hong Ming Zhao Told reporters that the company also specially prepared a number of fabrics suitable for domestic and foreign brand development, in color and feel, to cater to the consumer's preferences, and the technology level is stable, the price is reasonable, very much in line with the needs of brand clothing.

Hong Mingzhao said that fashion elements and creative ideas have gradually infiltrated into Liansheng's business activities. For example, at the 2012 China International excipient (Autumn) fair, they joined hands with China Fashion alliance to participate in the Chinese fashion show.

"Because the company has been doing product upgrading and upgrading the value of products in recent years, it has been well adapted to the market changes and development. Under the overall sales growth rate slowing down, Liansheng textile has maintained a steady growth in the overall index." Hong Mingzhao said that with the impetus of innovation and fashion elements, Liansheng's fabric has been on the track of good development in research and development, production and sales. At present, the purchase of new equipment and technological transformation of the original equipment, as well as the input of other R & D resources are still being carried out.