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How To Deal With The New Opportunities And Challenges Brought By The Spanformation Of Garment Enterprises

2012/12/7 13:11:00 25

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Clothing Market Garment Enterprises Opportunities

2012, more and more international brands want to enter China. This post financial crisis era still maintains relatively prosperous market: < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > specialized market, while domestic clothing brands have not made any concession to the penetration of international brands, and many enterprises with long foundry production have begun to seize the "brand" heights, expanding their brand influence through various channels, with a view to finding their positions in the future with relatively low cost. So what is the role of the traditional clothing market in the traditional sense of the brand and the brand? How can the specialized market respond to the new opportunities and challenges brought by the spanformation of the garment industry? 
 market development must keep pace with the times 
 in recent years, the pressure of domestic garment enterprises is increasing. The pressure not only comes from the financial crisis and other factors, but also the extrusion of domestic brands by foreign brands is becoming increasingly prominent. How can the domestic garment industry get rid of the inertia development idea that only rely on cost advantages to expand the market, and rely on the simple "wholesale" and "quantity" to get the lowest end profits, and get out to the higher level of "brand" added value and "cultural" added value development mode, which has become a new topic in many traditional wholesale markets. 
 take the Liuhua clothing trade circle in Guangzhou as an example, the Liuhua business circle has gathered more than 30 garment specialized markets. However, most of these markets do not realize the fashion development mode nowadays, which has changed greatly in the traditional way of production and wholesale. With the change of people's consumption trend and the rapid development of the domestic garment industry, the brand operation has already become a primary topic in the development of this industry. 
 "now there are more and more specialized clothing markets. The market has already formed a scale of dozens of markets. As the market itself, it is only for the merchants in the market to promote the brand construction that they can get the recognition of merchants. Only those who can set up excellent brands for merchants can occupy a place in the future market competition." Bu Xiaoqiang, general manager of Hong Kong International Fashion City, located in Liuhua clothing trade circle, told reporters. 
 indeed, today's clothing market is no longer just providing wholesale venues for merchants, and the market must keep pace with the times. It is necessary to start to increase profits for the merchants in the market to a greater extent. It is necessary to set up conditions for building independent brands of merchants. This requires that the clothing professional market must change the way of simply building the market and collecting rents, and put more energy into the building of the brand platform. 
 in Bu Xiaoqiang's view, the development of the clothing specialized market is phased. At the beginning, it was only a spontaneous trade form and a road economy. Through continuous development, and in line with the continuous planning of the city and the continuous regulation of relevant government departments, this trade form and road economy have gradually been spanformed into a business oriented market, and the roadside market has been moved to indoor operation. That is, at this stage, China's garment industry has begun to grow at a geometric level, and has achieved a large number of large-scale garment enterprises, which has made relatively perfect development and expansion of China's clothing circulation channels, and at the same time, has also satisfied consumers' increasing demand for shopping. At this stage, the professional market plays a role in circulation, that is, wholesale and quantity. 
"P >" therefore, in many professional markets, we see wholesalers carrying large bags. But as time goes on, with more and more enterprises paying attention to brands, similar decoration shops such as boutiques and flagships in large shopping centers appear in the clothing market. This phenomenon shows that in the past, the specialized market which only depends on the volume and wholesale industry has entered a new period of spanformation. Bu Xiaoqiang said, "merchants hope that the professional market of clothing can not only provide a channel for volume, but also hope that the market can become a" Exhibition Center "to display its brand strength and brand style. Therefore, the trade and apparel professional market has become the first choice for all enterprises and brands who want to continue to grow stronger and stronger in the clothing industry. Moreover, many brands and enterprises also realize that if we want to gain more profit margins in the field of clothing consumption, it is not enough to rely solely on quantity. Nowadays, with the continuous improvement of consumer power, the importance of clothing quality and design style and brand awareness has exceeded the emphasis on the price of clothing itself, and price is no longer a major factor to consider when people consume. Therefore, only by upgrading their brand and quality can they enhance their added value to a larger extent, and the professional market of the exhibition trade will undoubtedly play a great role in promoting this spanformation process. 
 Professional < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > should become brand incubator /p >
 on Bu Xiaoqiang's desk, the reporter saw thick piles of files like files. "This is the brand file of all the merchants in the red cotton market." Bu Xiaoqiang said, "in fact, no matter how big or small, every businessman wants to build his own clothing brand in the development process of his company. We are very supportive of their willingness, so we invited professionals from the Ministry of Commerce and industry to set up brand files for them. These brands add up to nearly 1000 brands and nearly 60% of their own brand businesses. In their view, these brands are their core competitiveness, and in the red cotton view, this is not only their own "sweetheart", but also the most powerful proof of the efforts made by the Hong Kong International Fashion City in these years to create "brand red cotton". {page_break} 
 in recent years, the red cotton international fashion city has carried out a series of measures that have attracted the attention of the industry from the "red nine" action to the 100 million garment public welfare activities, from the Asian dance competition to the "54" youth entrepreneurship wave activities. These activities not only set off a "red cotton tide" in Guangzhou Liuhua business circle, but also been summed up by the industry as the "red cotton phenomenon" of brand incubation. 
Nowadays, the fashion brand model is not p, but how the apparel professional market can provide a more perfect platform and expand more effective channels for enterprises eager to spanform from foreign trade enterprises to processing enterprises to build their own brands in the new situation, has become a new way to explore the professional market similar to that of kapok. Fortunately, the red cotton international fashion city is clearly ahead of this. We are well versed in the way of market incubation brand, deeply cultivate the brand circulation channel, and dig deep the potential of market development, so that the brand cultivation ability and market service ability of the red cotton fashion city have been improved faster and faster. 
 "in order to better create brand, service brand and incubate brand, we not only sort out the positioning of the market and the positioning of each floor, but also peel some low-level merchants who have no development potential, have no intention to build their own brands, and have no design and development capabilities, and then carry out a" lift "to the whole market's grades and positioning as a whole. Only in this way can we get the" brand fertile soil "of red cotton to be a virtuous circle. Bu Xiaoqiang said, "there are many businessmen who have been stripped away to do everything possible to find me, hoping to stay in kapok, even if they spend more rents. However, from the perspective of more merchants seeking development and more brands seeking to develop, the situation of uneven merchants and mixed businesses is always more harmful than profit for the market itself or for the merchants in the market. In this regard, only "homes" can be "get", only to get rid of the old and new, in order to make those potential brands get more nutrients in the market. In today's red cotton fashion city, a large number of familiar clothing brands such as backstreet boys, heteromorphs, Yuan Yuan, Liang Sha international, St. Dai, Bai Li Qi, Wiley Shi, GUCCI Ma, west area iron horse, ice age, CO2, and KOH Mei have emerged in the industry and become excellent representatives of the brand promotion of the red cotton fashion city. 
 as a clothing market, the spanformation and upgrading of kapok does not stop at the level of improving spanportation and improving logistics. No matter how to improve, the construction area and usable area of kapok are fixed, and the operating area of any market can not be expanded without restriction. The spanformation and upgrading of a market should be a soft upgrade. The specific manifestation of this "soft upgrade" is the spanformation of business mode, the expansion of market channels, the promotion and promotion of marketing brand and the innovation of management supporting services, which is very important for the building of market brand. This year, red cotton has joined hands with the "smart mall and digital trading" research group of Peking University to accelerate the spanformation of red cotton to the smart mall, and the new electronic service platform and trading platform are in the process of intense construction. Bu Xiaoqiang said, "now you are in kapok, basically you can't see the kind of businessman carrying big bags and pushing carts. Because now the red cotton is strengthened by the brand of the market and the brand of the merchants, instead of the traditional market which is represented by the bulk wholesale. In fact, this also shows that the red cotton international fashion city has achieved some results in brand incubation and brand building. 
 as Bu Xiaoqiang said, the successful spanformation of kapok fashion city from the initial shop leasing to the construction of "a href=" http://www.91se91.com/news/index_f.asp "brand" /a "platform and the establishment of the hatching platform has become a successful example in the industry. It is a series of beautiful "combination punches" that lead merchants to differentiate operation, take the lead in creating Korean trend, let market merchants "thousand shops and thousands of faces", guide businessmen to build their own brands, establish "brand headquarters base" with red cotton as the core, and introduce strength fashion brands.