Two Reasons For The Rise Of Outdoor Apparel Industry

The era of "P > wearing Nike and Adidas sportswear is in the past. The freedom and adventure spirit represented by the word" Outdoors "is becoming the label of the new way of life.

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< p > on the one hand, Nike and Lining have a high stock of goods, while the other is outdoors < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > "outshine others".

In the overall downturn of the apparel industry, outdoor clothing has risen against the market and has become an emerging force in the Chinese apparel market.

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< p > in recent years, with the concern of outdoor tourism, outdoor clothing has gradually become the focus of consumer attention.

In the 10 years from 2000 to 2010, the total retail sales of outdoor products industry in China achieved an average annual growth rate of 47.33%.

The camel < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > is listed as an increase of 30% in the first half of this year.

And the first domestic outdoor product company Pathfinder recently launched an independent e-commerce brand as a supplement to the main brand.

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< p > even the traditional sports brand has borrowed the outdoor easterly wind. < a href= "http://sjfzxm.com/news/index_f.asp > > Lining < /a > the first direct store of outdoor brand Li-Ning Adventure has opened in Beijing recently.

Prior to Lining, Adidas also announced that it had entered the field of outdoor sports in China and opened the first independent Adidas brand outdoor product store in China.

In addition, in the official website of van Clive and so on, there have also been outdoor channels recently, selling outdoor clothing such as assault clothing and sweaters.

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< p > data show that the scale of China's outdoor products market has increased from 60 million yuan in 2000 to 11 billion yuan in 2011.

Why is outdoor clothing so popular? Behind this is the change of social economic level and lifestyle.

With the popularity of "outdoor" concept in China, outdoors, hiking, mountaineering, rock climbing, mountain biking and drifting have become popular outdoor sports.

More and more people have changed the way they used to travel, hoping to get closer to nature.

The freedom, adventure and wild spirit represented by the word "Outdoors" have become the way of life pursued by all sectors of society.

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Professor Bian Xiangyang, School of clothing at Donghua University, said: "many people want to express their inner yearning for freedom through external dress and get psychological satisfaction." P

In fact, outdoor style as a design element is penetrating into traditional clothing. Its functionality plus the fashion of casual clothes has created a new type of clothing that shows individuality, and even has gained a wider market than professional outdoor clothing.

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< p > sports have played an important role in the evolution of modern clothing.

In 1970s, a story of Agam swept the globe with the movement of American style. You could even wear sportswear to work.

After the reform and opening up, China also introduced western style sportswear while introducing western sports.

Entering the twenty-first Century, people's demand for clothing was further subdivided. The combination of sports brand and fashion attracted the lively young people in the city, and sports clothing experienced nearly 10 years' golden period in China.

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< p > nowadays, outdoor concept oriented clothing is copying the golden track of traditional sports brands.

In the past 10 years, the demand for urban sports brand has reached a certain degree of saturation.

When the traditional sports and the way of life appeals to people, people are more and more happy to see that they appear in the office buildings of big cities.

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