Analysis Of French Men And Women's Underwear Consumption Concept From The French Underwear Market Survey Results

A survey of 873 French women and 320 men was conducted by Kantar Worlpanel, a British market research firm. Interviews with French women and men over the past 12 months on the status quo of the French lingerie market were made, so that we changed the bias and false assumption of underwear in the past. P < /p >
< p > purchase of a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > has become the category of perceptual consumption, which is good news for most women. Just as 51% of respondents said, their main motivation to buy is because they love their underwear at first sight. This also explains well that compared with 2010, although the underwear market in 2011 dropped by 1.5%, the decline was still less than the 2.9% decline in the clothing market (data source: French Fashion Institute). < /p >
< p > < strong > buy underwear just to please yourself < /strong > /p >
< p > during the interview, 58% of French women said that the purpose of their underwear was not to please their partners. 43% of the women interviewed explicitly indicated that wearing underwear was just to make their bodies more comfortable. Because of this, it is not surprising that the proportion of cotton and microfiber made up of the best raw materials for underwear is 52%. For organic raw materials, only 5% of respondents feel that it is a good underwear for making raw materials. < /p >
< p > because modern women buy underwear because they want to please themselves, Valentine's Day is no longer a holiday cheer for underwear retailers. 77% of women say they won't buy underwear on Valentine's day. Men also seem to know the reason why women buy underwear because 80% of French women claim that they never receive gifts such as underwear on Valentine's day. < /p >
< p > it is certain that underwear has not been regarded as a beautiful tool by women, because only 20% of the female respondents said that underwear made them feel more beautiful and confident in daily life. 77% of French women feel that they can only make themselves beautiful and confident, or only clothes can do it. In addition, 45% of women believe that only a good combination of underwear and outer clothing can play such a role. < /p >
< p > above all, we can understand the status of < a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > in the hearts of French women. 96% of women said buying underwear was a gift for themselves, and 90% of women said buying underwear for themselves is better for themselves. As a result, women tend to buy underwear more freely, thus contributing to up to 51% of the lingerie Kansei consumption. < /p >
< p > < strong > explore French women's wardrobe > /strong > /p.
< p > < < a href= > http://www.91se91.com/news/index_p.asp > France > /a > almost half of the women's underwear is less than 5 sets (including bra and underwear). 57% of them wear everyday underwear. In terms of style, the most common choice for all age groups is bra with steel rings, followed by half cup brassiere. As for other styles, they are very much related to the age of women. Women under the age of 35 prefer the side push bra, and 35 of the women prefer the bra with the bra in third of the third styles. < /p >
< p > about shorts, women of all ages prefer triangle shorts and flat shorts are in the second place. Among them, fashionable sexy T-shirts have no suspense. Among women who are under 50 years old, their choice is third. However, among women aged 50 and above, they prefer high waist sloping shorts and T-shirts. It is worth mentioning that the high waist sloping shorts, although it has returned to the masses and launched a large number of fashion styles, and 50% of the women recognized its practicality. However, French women do not think it is fashion underwear, and up to 40% of women think it is too vulgar. Despite this, high waist sloping shorts still have its meaning. When women talk about tight pants, the good waist effect of High Waist Shorts is shown. 29% of the women surveyed awarded the title of "slanting buddy" for high waist slant shorts, and 28% of respondents rated it as "fashion back product", although 43% still insisted that it was "underwear in my grandmother's age". In fact, one in four French women claims to have tight pants or tight pants, and this proportion will increase year by year. < /p >
< p > finally, about the color of underwear, black obviously prevailed, because 38% of the women interviewed liked it. Followed by white, 29% of respondents chose. The third color mentioned is red, but its importance in women's mind is very small, accounting for only 8%. < /p >
< p > < strong > women's underwear in men's eyes < /strong > < /p >
< p > although only 30% of French men did buy underwear for their partners, for 88% of them, ladies' underwear meant: necessary, feminine and sexy. There is no doubt that French men pay close attention to < a href= "http://www.91se91.com/news/index_h.asp > women underwear < /a >: 3 out of every 4 French men know their partner's underwear size. 82% of men claimed they had been to underwear stores, and 54% of men thought they were sexiest. Among young men younger than 35, this proportion is higher, accounting for 74%. At the same time, 68% of men think that high waist sloping shorts are out of date. They feel that high waist sloping shorts should only appear in old movies 10 years ago, because they were popular at that time. For men younger than 35 years of age, this idea is much more recognized because the ratio is as high as 82%. But when products involve specific brands, men do not pay much attention. Most of them may know several very well known brands, such as French Aubade, Dim or Etam, but they may not be able to tell more brands. < /p >
< p > < strong > men and men underwear > /strong > /p >
Men with less than P > 77% claimed that they would buy "a href=" http://www.91se91.com/news/index_f.asp "male underwear" /a "two times or more times a year, but only 56% of men bought it themselves. This is for another 41% of men, because their underwear is still their partner's responsibility for buying. However, a good trend is that 59% of men think underwear is a daily necessities, although only 1/3 of men describe underwear as "fashion accessories". < /p >
< p > about underwear style, 57% of men like flat shorts. Triangle shorts are also very popular, and 54% of men surveyed like wearing them. As for their favorite brand, the French brand Dim ranked first, and 43.4% of the respondents recognized it. Followed by the French brand Athena, 14.2% of respondents support. French brands Eminence and Hom followed closely, with 3.8% and 3.1% of respondents supporting. < /p >