Heilongjiang Leather Association

The Wenchuan earthquake shook China.

From that moment on, all eyes of concern never left the disaster area. Every trembling soul tried to convey and express their support and greetings to the people in the disaster area in their own way.

No matter how big or small the company is, the love has no difference, with the generosity and generosity of the northeastern people, many commercial enterprises in Harbin have devoted themselves to the earthquake relief work.

In the passing of love across the thousands of mountains, a distinctive icy city character is displayed in the sun.

On the 12 day of the Wenchuan earthquake, every ice city has experienced the heavy taste of a hundred days.

In the streets and alleys of Harbin, we can see the banners that have been prayed for disaster by businessmen and find donation boxes for donations to the disaster areas.

Food enterprises are producing overnight, Arcades Hotel is making money.

All business enterprises in hakkaku have taken urgent action to spare no effort in helping the disaster area - the food disaster in Sichuan disaster area.

The employees of Wandashan Dairy organization gave up the rest time, worked overtime, and organized the production of a million yuan worth of anti milk powder.

On the 16 day, only fourth days after the earthquake, Chen Lisheng, the general manager of marketing, led the first batch of relief supplies donated by Wandashan to Chengdu.

Harbin Hongbo shopping plaza turned indoor broadcasting into a disaster relief line.

On the 19 day, Hongbo business donated fourth worth of 12 million 600 thousand yuan worth of 12 million 600 thousand yuan for disaster relief in Sichuan.

In order to facilitate the management of donated funds and make every penny cost, Harbin's choice of a point to point donation is made.

On the morning of 19, only two hours later, businesses and employees contributed 580118 yuan to the disaster area.

One of our common wishes is to rebuild an earthquake resistant hope primary school for the disaster area in Wenchuan.

According to past experience and lessons, the people in the disaster area may be infected by food and water pollution. The Harbin Fangyuan hi tech Environmental Protection Industry Co., Ltd. donated more than 60 million "green bowl" and "green water cup" to the people in the disaster area, hoping to provide help for the people in the disaster area.

No rigid apportionment, no mandatory standards.

While many large enterprises in Harbin are actively taking action, the general membership of the Municipal Federation of industry and Commerce and various trade associations are also unwilling to lag behind.

Some of the operators who are usually competitors each other have gathered together before the earthquake relief activities, and have been carrying out a series of donor activities voluntarily. The voluntary donation of the organized Heilongjiang Leather Association Specialized Committee has only a dozen members of the fur Specialized Committee. However, on the afternoon of 18, the donation ceremony for the love of the people in the disaster area was held.

Some non member units also heard news, and over twenty yuan fur business operators donated more than 100 thousand yuan.

The Municipal Federation of industry and Commerce donated donations for earthquake relief activities, attracting dozens of enterprises to take an active part in it.

At the launching ceremony of the event, leaders and private entrepreneurs from various trade associations in Harbin agreed: "helping the poor and doing good deeds are the traditional virtues of the Chinese nation.

Sichuan compatriots have difficulties, and ice city businesses are duty bound to fight against disaster.

According to incomplete statistics, only two days before the start of the activities, the members of the Federation of industry and commerce, the organizations of various industrial and commercial associations, the chambers of Commerce and industry and all the cadres of the departments raised the first donation of over 120 yuan.

There are both collective donations from enterprises and personal donations from well-known entrepreneurs.

All the funds raised will be pferred to the earthquake stricken areas of Sichuan through the City Charity Federation and the Red Cross.

Every May, it is the busy season of advertising promotion in Hau port.

However, after reading the icy city newspaper after the earthquake, the public service advertisement with the theme of "one heart, one heart, unity and strength, earthquake relief" was replaced by 100% commercial advertisements.

Many businesses and the media are not only actively contributing, but also calling on all readers and citizens to help Sichuan compatriots who are facing the challenges of life and death with the wealth and conscience of the company. - an ice city newspaper in public welfare in May 22nd, a full page public service advertisement is packed with thousands of people.

In the past, only the relevant leaders and outstanding representatives of the industry can appear in the newspapers. They are all the operators from the world trade center. They are ordinary and ordinary citizens of Harbin.

Behind the name are thousands of dollars, less than a few hundred yuan.

Every donation is a reflection of love.

They offer love for the disaster area, and the public service advertisement will honor them.

On the 22 day, the first edition of the public service advertisement with "boundless love" was very striking.

"The great earthquake in Wenchuan of Sichuan has touched the hearts of all Chinese people.

As an enterprise, we have the duty and obligation to dedicate our love to participate in the ranks of earthquake relief.

Zhang Hongshan, chairman of Huahong group, was somewhat excited about the planning of public service advertisements for earthquake relief.

Second days after the earthquake, Huahong group has set up a donation liaison group, which has contacted ten major suppliers, construction providers and other relevant departments of the golden Rhine project. It has made a brief mourning and donation ceremony in half an hour.

But in the face of tens of thousands of dead compatriots and millions of people who lost their homes, the power of an enterprise is too small.

In order to enable more people and enterprises in the community to give their love, Hua Hong Group launched a public service advertisement with great love in the newspaper, which is the first time in the history of the establishment of their group.

Zhang Hongshan told reporters that the launch of public service advertising has had a good response. "At the group meeting, we all agreed that our assistance to the disaster area will continue, and we should participate more in the public welfare undertakings in the future.

Through this offer of love activities, our business philosophy and social responsibility have been improved.

Enthusiasm, forthright and generosity are the most striking characteristics of Harbin people. This has also become the most profound corporate culture inherited by ice companies.

In the face of the disaster of Sichuan compatriots, all the ICC businessmen and staff members who participated in the donation show collective action, giving feedback to society and earthquake relief. We are duty bound to do so.

Wang Acheng, a famous cultural personage in Heilongjiang, said: on the one hand, this is related to the character of the ice city people who are willing to help others. On the one hand, it is also related to the healthy development of the economic environment and the maturity of the corporate culture.

The northerners are generous and heroic, and this regional character will also go deep into the bone marrow of northern enterprises.

In the face of the snow disaster, the train collision and the Wenchuan earthquake, almost all the ice city and ice city enterprises can be seen before the disaster of a state and nation.

It is hard for an ice city to be proud of being hard pressed, good at giving and giving back to society. It is also an inevitable choice for an enterprise in the process of development.

"Always cherish the heart of Thanksgiving and serve the society, always cherish the heart of Thanksgiving and pay close attention to people's livelihood. When disaster strikes, we are willing to stand together with the sufferer, and care about it with all our heart". Wang Limei, general manager of Hongbo business, not only spoke out the hearts of all the Hongbo people, but also gave the voice of all the outstanding business executives in the city.

It is this kind of enterprise culture construction full of humanistic concern that makes many businesses in hahab grow into excellent corporate citizens of economic society.

Before the test of the great Wenchuan earthquake, let us see: the business enterprises in the northern ice city have learned to be strong in disasters, and shoulder the social responsibility of building themselves along with the construction of enterprise culture.