The Divided Outdoor Market Is Still Uncertain.

The unchangeable life, working day after day, the only change may be the increasing pressure from all sides and escape from many people's expectations. Escape from the constant life, escape from the constant work and escape the increasing pressure. This is the mentality of many people who choose outdoor activities and outdoor sports. Therefore, the outdoor market has been valued for a long time, and various outdoor brands are constantly rising. In the increasingly competitive environment, finding a new outlet has become a pressing matter for many enterprises. So the outdoor market is broken down, so outdoor shoes Subdivided.

Outdoor market segmentation

It has been said that to become the ultimate winner, we need to maintain the top position in this industry. And when we can't keep the lead in the industry, we can maintain excellence in some detail. Similarly, when outdoor brands can not always be in the leading position in the outdoor market, more outdoor brands choose to compete in the market segments. At present, the outdoor brands in the domestic market, whether they are Pathfinder, Columbia or saint Fred, or Si Kai Le, all occupy different outdoor market segments, different market positioning, different brand positioning and pursuit.

Pathfinder, with "perfect outdoor protection" for its brand foundation, is pursuing the perfect combination of quality, innovation, service and the three, and strive to create professional outdoor products.

Colombo, "light outdoor" is its concept. Low carbon and environmentally-friendly healthy outdoor brand is its ultimate pursuit.

San Brad, the outdoors of the city is its brand positioning. From the integration of international elements to the concept of "Outdoors", St. Valentine is pursuing the most suitable outdoor brand for Chinese people.

Si Kai Le, learning the spirit of ladybird, integrating outdoor elements into fashion, and strive to provide one-stop fashion outdoor products for those who love nature and love outdoor sports.

Different brands, different positioning, occupy different market segments, but is such a niche market really let enterprises stand out from the flood of competition?

Throughout the outdoor market, we have to admit that competition is still fierce. With the continuous influx of international outdoor brands and the rising of domestic outdoor brands, fierce competition has become more intense. Even the pursuit of brand by outdoor sports consumers will be an invisible pressure of every enterprise. Efforts to upwards, but how to go up, and whether it can really be upwards? Many domestic outdoor brands are faced with the situation that they need to catch up before, and then strive to catch up with themselves. Such a place is awkward and laborious.

In the near future, Sai Dan fox has been playing the outdoors continuously. From signing the Chinese outdoors first person Li Hui as his spokesperson to the slogan of "China's first outdoor brand", Sai Dan Fox's brand has also been working hard in the outdoor market, and this has become a strong competitive state with the San fried brand. Both of them have their own advantages. In the end, who can become a real winner in the "Outdoors" market, it seems to be left to outdoor sports enthusiasts to judge.

It is also a brand that integrates fashion elements into outdoor products. Apart from it, it is also known as the brand of the brand. In order to satisfy the consumer's pursuit of aesthetic feeling, he aims to occupy a place in the outdoor market. The same is the integration of fashion elements into outdoor sports, but fashion is one of the things that are hard to predict, and whose fashion is the most fashionable. Outdoor fashion is the real fashion outdoor, and the market will also give a judgement in the future.

Competition is continuing, but on the whole, the outdoor market is an integral and indivisible market. Whether outdoor or outdoor, or outdoor fashion, who will be the leading brand of the outdoor market, who will become the winner in the final outdoor market?

When outdoor shoes are subdivided, when will the full function appear?

The segmentation of outdoor market depends to a certain extent on the fierce competition in the outdoor market. The same outdoor shoe segmentation depends to a certain extent on the needs of different outdoor sports and the possession of outdoor market by enterprises. But one thing I have to say is whether such outdoor shoe subdivision is really necessary.

A series of domestic and outdoor brands of shoes are analyzed. The basic patterns are mountaineering shoes, climbing shoes, tracing shoes, hiking shoes and cross-country shoes. What are the different functions of these series of shoes? Hiking shoes Again, subdivided into jungle hiking, Sanchi Ho, heavy clothing and so on. What's the significance of such subdivision?

The subdivision of mountaineering shoes and rock climbing shoes is mainly aimed at different outdoor environments, ranging from mountaineering, rock climbing to cross-country activities, hiking and river tracing. Every series of shoes has its specialized outdoor sports. Mountaineering shoes require good waterproof and breathable properties; rock climbing shoes are lightweight and flexible; the shoes required for drainage are good drains and sand drains to protect their soles from friction; hiking shoes require perfect protection for the ankles; and cross-country shoes require protection feet away from the damage caused by non cement ground tools. The second division of hiking shoes is subdivided according to the frequently used topography and the equipment to be carried. {page_break}

Every shoe has its focus. Every subdivision seems to have its necessity. Only in the minds of consumers, how can we see such a breakdown?

I have contacted several friends who have been engaged in outdoor sports for several years. After an outdoor exercise for two years, a donkey friend, after listening to the question of whether the outdoor shoes were subdivided, replied directly, "it's not necessary." He said that in addition to performing high risk sports such as rock climbing, there will be specialized climbing shoes, or similar activities such as hiking and cross-country activities. He did not specially prepare shoes for specialized categories, usually on foot, mountaineering, cross-country and river tracing. He did not deliberately purchase specialized shoes, and sometimes even a pair of slippers began an outdoor journey. He said: "outdoor is focused on the feeling, not the choice of shoes."

And another three year old outdoor sports friend said, "I only have a pair of hiking shoes and a pair of climbing shoes". Of course, the premise is that she mainly carries out outdoor activities such as mountaineering, but at the same time, she also said that most of the other friends who knew outdoor activities did not have similar subdivision, and even when they did not carry heavy climbing, they even went to just a pair of sneakers. At the same time, she also claimed that too much careful separation would bring a lot of trouble to her. After all, there was not only one outdoor sport, but if too much attention was paid to the breakdown of shoes, it meant that a trip needs to bring more pairs of shoes.

How many pairs of shoes do you take on a journey? What kind of picture will it be? All the shoes in the backpack are replaced by shoes in a different outdoor environment. Would such a scenario be ridiculous? For such a foreseeable scenario, one donkey friend said he was trying to find a more versatile shoe, but there is still no satisfactory result. Perhaps, for professional outdoor sports, outdoor shoes segmentation is necessary and necessary, but for those who are engaged in general outdoor sports, they may expect a pair of more all-round shoes. After all, there are always many unforeseen situations in outdoor sports. Of course, maybe the object of my investigation is just a general friend, not a donkey friend, but the donkey friend is only a small part of it. The audience that the company is facing is after all a general friend or even an ordinary consumer.

Whether it is the subdivision of hiking shoes or hiking shoes or the repeated segmentation of hiking shoes such as jungle hiking and mountain hiking, we find that they have always focused on choosing different shoes according to different topography and equipment. Only under such stress can we really use only the corresponding shoes in the corresponding terrain? If not in mountaineering environment, how about wearing hiking shoes? Does this emphasis also mean that these outdoor shoes will damage the human body to a certain extent?

In this regard, we have asked many people engaged in the outdoor footwear industry. Just for our questions, they are also emphasizing that different terrain environments wear different shoes. Such an answer does not know if we directly define it as the effect on human body.

At the same time, after the subdivision of outdoor shoes, problems on the production line also appear. Whether the production line can keep up is also a very critical issue. On the official website of an outdoor brand, there are many classifications of outdoor shoes, but there are only two types of shoes that have real product styles. Is the production line can not keep pace with the subdivision, or other problems, we will not know. But after the breakdown of outdoor shoes, the problems on the production line should be considered and solved.

Now, outdoors market Be subdivided, outdoor shoes are subdivided, then what else will be "subdivided"?