The Eighteenth Yoobao International Xiaoshan Feather Festival

In the past two years, the whole

The state of the industry is not good, the cost of raw materials fluctuates greatly, inventory backlog causes cost increase, domestic sales are sluggish, export stagnation, SME financing is also difficult.

Are these problems in the down industry also highlighted? China's international feather and down fair, which has been held for 17 years for a long time, is very heavy in the industry. Now it has an adult ceremony. Does its shoulders shoulder a heavier responsibility?

Cool down, cool down, cool down...

In recent days, a number of mainstream media and official agencies' official website and micro-blog have been able to see the continuous forecast of the national cooling weather.

The Central Meteorological Observatory said in October 31st that a strong cold air will affect China from west to East, and the northern region will be cooling at 6~10 degrees. The local cooling rate will reach 12~14 degrees centigrade. In November 10th, the temperature will be lowered again. In northern China, Inner Mongolia, Hebei, Shanxi and other places will suffer heavy snow, and the traffic will be severely obstructed. In November 13th, the blue warning of Blizzard will be issued at 06 o'clock: from 13 to 14, there will be heavy snow in the middle part of Jilin, Heilongjiang in the Middle East and Xinjiang along the Tianshan Mountains, and some areas will have blizzard.

In addition, some parts of the southwest and the southern part of the Yangtze River are foggy, and cold air will affect most parts of China.

The cooling of 2012 came very early. Is it a cold winter this year? Many people are guessing...

Although the speculation is not accurate, but judging from the recent sales volume of e-commerce and the hot selling level of offline stores, it is certain that only the time of cooling down, the sales of domestic brands of down garments and down products can be described as rising and falling all the way. Many consumers begin to pay attention to down products and down products from down to the beginning of winter.

"Gentle, warm, comfortable, leisure, strong sense of the times, the best winter cold products, machine washable and easy to preserve, style changeable, affordable, working-class can afford, especially for the elderly children......"

When asked by the clothing Times reporter, Yao Xiaoman, executive vice president and Secretary General of the China down industry association, said several times the characteristics of the down jacket, Yao Xiaoman quickly said a series of summaries. "China is the largest feather producing country, exporting country and consumer country in the world. Therefore, the down and down products are outstanding both in research and design and in the world. Although the down industry has the factors of watching the weather for dinner, the buying craze caused by this cooling is undoubtedly warming up for the upcoming Yoobao."

Yoobao will usher in the 18 year old ceremony.

The eighteenth China International feather and down Expo and the fourth Xiaoshan international feather and down Festival (hereinafter referred to as Yoobao Association), hosted by the China feather and down industry association and the people's Government of Xiaoshan District of Hangzhou, the Xintang sub district office of Xiaoshan district and the Zhejiang down industry association, will be held on December 8, 2012 ~11 in Hangzhou.

Since 1995, Yoobao will be held once a year. It is one of the largest and most professional exhibitions in the world's down industry.

This Yoobao will showcase an area of 10 thousand square meters and more than 50 key enterprises.

Yoobao will focus on exhibition, display its industry and corporate image, and supplement sales to expand the down market.

With the continuous influx of international brands and the increasingly fierce competition in the industry, it is urgent to speed up the development of enterprises and brand building.

Yoobao will provide an exchange and publicity platform for down enterprises, and enhance understanding and mutual learning with industry peers and upstream and downstream industries chain, and publicize enterprises and brands at the same time.

From 1980s to now, China's down industry has been developing rapidly for more than 30 years. At present, it has named 1 down towns and 3 down towns. 17 of the down products brands have been awarded the title of "China famous brand", and a large number of excellent feather and down enterprises have sprung up. Yoobao has become a platform for the exhibition and promotion of the achievements in the construction and development of the industry.

During the Yoobao meeting, the best companies and brands will display the best products, display the corporate culture, let the industry know and be familiar to consumers.

Xiaoshan District, Hangzhou City, Zhejiang, is China's eiderdown capital, and is also a world famous base for processing feather and down products.

At present, Xintang, Xiaoshan, is the largest township of down feather in China. There are nearly 300 enterprises producing feather and down products. The industrial output value of down products accounts for 70% of the total local output value, and it is the main pillar industry in the region.

Yao Xiaoman said: "this year Yoobao will settle in Xintang. It will not only enhance communication, cooperation and cooperation among enterprises, but also benefit all exhibitors, and it will also play a positive role in improving the visibility and influence of Xiaoshan's down industry."

In the past 3 years, the 3 Yoobao meetings which have been closely linked with Xiaoshan have achieved good results.

This year, the fourth cooperation between China Badminton Association and Xiaoshan district government will launch more convenient services on the basis of the original, expand publicity, and continue to increase the influence of Yoobao Association.

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"Yoobao will have three bright spots this year.

The first is to move to the new pavilion, which is closer to the city centre and more popular. Secondly, the exhibitors are more complete, the exhibits are more abundant and fashionable. Third, during the exhibition, the activities during the same period are more abundant and closer to the enterprises.

According to Yao Xiaoman, this year Yoobao will move to Hangzhou Ruby Home Expo City.

The Expo City is located in the South Ring Road, Xiaoshan, Hangzhou. It has convenient pportation and is good for professional spectators to come to see the exhibition.

At the same time, all the key enterprises in the industry will be present in Yoobao, with rich brands. 80% of the enterprises that have won the "China brand" will be invited to participate in the exhibition.

With the influx of international brands, the importance of domestic feather clothing brand to design is also constantly strengthened. With the guidance of the association, the design level of the whole industry is constantly improving. This year's exhibition will see more rich and more fashionable exhibits.

At the same time, Yoobao will also hold rich activities in the same period, including the previous general assembly and the design competition final evening party.

In order to promote the innovation and development of fabrics for feather products, China Youth Association held the fabric forum for the first time with the Chinese filament weaving association during the current Yoobao meeting.

Through the expansion of the upstream and downstream industry chain, Yoobao will be built to become the focus of the down industry.

Feather down bedding needs to open up the domestic market.

In the past two years, the state of the entire textile and garment industry has not been in good condition. The cost of raw materials has fluctuated greatly, and the backlog of inventory has led to increased costs, poor domestic sales, stagnation of exports, and difficulties in financing small and medium-sized enterprises.

In such an environment, are there more problems in the down industries? The Chinese International feather down fair, which has been held for 17 years for a long time, is very heavy in the industry. Now it has an adult ceremony. Does its shoulders shoulder a heavier responsibility?

Faced with such problems, Yao Xiaoman, who had been witty enough, slowed down his speech: "this problem is more or less reflected in the industry.

Especially in the down industry, the down products have the characteristics of relying on the sky. They sell well when the weather is cold, and the stock is backlog when the weather is not cold.

Therefore, Yoobao will not only shoulder the mission of promoting the brand of excellent down garments to consumers, but also has the responsibility to publicize the specification, certification and safety identification of down products.

In addition to the promotion of down jacket, feather bedding is also the focus of Yoobao's vigorous publicity.

Consumers' recognition of down bedding is not enough, which is an important reason for the delay in the popularization of feather and down bedding in the domestic market.

To this end, the association will take advantage of Yoobao exhibition and publicity platform to carry out promotional activities on feather knowledge, so that more consumers can know feather products, feather down products and actively consume down products.

So as to further promote the sales of feather bedding and flourish the down products market.

Yao Xiaoman said that the export of Chinese feather and down products has been over 100 years ago. The down quilts are widely recognized in many developed countries, but the popularity rate is very low in China. The famous brands of feather quilts on the market are even more rare. Most of the feather down bedding products in China are exported.

So at this year's Yoobao meeting, the China Badminton Association also hopes to help the export enterprises of feather and down bedding enterprises to pform into domestic sales, and meet consumers on this big platform to let consumers know.

"I always say that the risk of walking on one leg is too great, and the international market has been in crisis for nearly two years. It is time for feather and down bedding exporters to develop the domestic market."

But Yao Xiaoman also admitted that Chinese consumers' awareness of feather and down bedding needs to be improved.

In fact, duvet is the most comfortable and warmest bedding.

All five star hotels are selected.

But now, how many of the 100 people in China are using it? So the promotion and popularization of the down quilt is also the focus of this Expo.