Luxury Websites Are Difficult To Distinguish Between Real And Fake Consumers.

Brand leather shoes at a market price of several thousand yuan, as long as a few hundred dollars on luxury websites, will you be enchanted at such a preferential price, or will you be skeptical about the authenticity of the products?

Recently, some consumers came out.

The sale of fake products in the show network has made it a target for all of us to take the 100% authentic products.

Despite the timely announcement by the company, denying the sale of counterfeit brands, its reputation in the minds of consumers still plummeted.

To add insult to injury, Hermes CEO Patrick Thomas said in an interview with foreign media that "80% of Hermes in online purchasing is counterfeit products."

Not being seen by big brand stores and consumers' complaints, luxury websites are dancing like shackles.

Buyers complain that "many threads are almost the same as stalls."

A few days ago, Miss Gao told the media that she had bought a pair of NewbarK shoes in the Xiu Xiu net. However, after wearing shoes for a week, she wore a hole and couldn't wear it again. After negotiation, she agreed to change a pair of new shoes for Miss Gao.

After that, Miss Gao bought a D&G shirt on the website. Miss Gao described "many threads, almost the same as the stalls," and finally only returned the money back.

Miss Gao said that she had been unhappy with the two online shopping experiences in the show, and also made her skeptical about the authenticity of the products sold on the website.

It is understood that Miss Gao spent 484 yuan on the NewbarK leather shoes bought in the show.

Reporters found that now there are three pairs of NewbarK shoes sold in the show network, the price is 1399 yuan, 1799 yuan and 2599 yuan, and the brand shoes market price is basically four thousand or five thousand yuan.

The website statement provides 100% guarantees for the whole product.

The news about the sale of fake goods appeared on the website.

Had a great negative impact.

In this regard, the website also issued a statement at the first time, denying the news.

In the statement, Xiu Xiu net said that it would provide 100% guarantee for the whole product.

For the situation reflected by Miss Gao, it thoroughly investigated the supplier sources and relevant qualification documents of the product, confirming that there was no problem.

However, Miss Gao gave another evidence.

Miss Gao revealed that she had asked a friend to verify the authenticity of the shoes to the NewbarK company of the United States, and NewbarK told her by e-mail that the shoes she bought on the show were fake.

These shoes are all imitation, NewbarK said. Shoes produced by NewbarK never use light colored lining and insole.

In fact, there are a lot of consumers who have the same experience with Miss Gao.

Miss Wei, a white-collar worker from a foreign company, said she had bought a Dior handbag on the Internet for the sake of cheap money.

"The price is a few hundred yuan cheaper than Hangzhou Tower, but later a knowledgeable friend told me that this is a product, not a genuine one."

Miss Wei said.

Experts remind consumers not to trust too low prices when buying online.

In this regard, Mo Daiqing, an analyst at the China Electronic Commerce Research Center, said that

To a certain extent, it reflects the source of luxury business.

According to the monitoring data of China Electronic Commerce Research Center, by the end of 2011, the scale of China's luxury online shopping market reached 10 billion 700 million yuan, with a growth rate of 67.2%.

By 2013, the scale of China's luxury online shopping market will reach 23 billion 760 million yuan.

This shows that luxury electric business has huge market space, but this problem can not be well resolved, it will hinder the continued development of its electricity supplier.

Yao Jianfang, an analyst at the China Electronic Commerce Research Center, believes that there are great risks in online shopping luxuries. There are generally problems such as genuine and fake commodities, unable to enjoy formal after-sale services and so on.

Compared with the general products, the price of luxury goods is higher, and it is difficult for consumers to identify the true and false products.

Therefore, consumers should not trust too low prices when purchasing luxury goods online. In addition, they should try to require businesses to issue authorization certificates before buying them, ask for relevant bills and keep them well, so that they can more effectively protect their rights when disputes arise.