The Chairman Of The Fujian Footwear Industry Is Going To Build The First Shoe Culture Museum In Hong Kong.

Jinjiang, Hong Kong saint

Ceng Guosi, chairman of the limited company, can be regarded as a "maverick": in his office, large and small glass cabinets collect more than 200 pairs of craft shoes collectibles, among which the oldest shoes have a history of more than 1300 years.

Not only is it collection, Zeng Guo Si will also display his craft shoes at the shoe Expo next year.

At the same time, he also plans to plan for construction

The first shoe culture museum is to rescue and inherit, develop and develop shoes culture.

Ceng Guosi shows the collection of craft shoes to reporters.

In fact, the collection of craft shoes is not only a hobby of Zeng Guo Si. As a shoe enterprise leader, Zeng Guo Si wants to advocate "exquisite" and "individuality" shoes culture through the collection of craft shoes, so as to further enhance the brand added value of the Hong Kong footwear industry.

To this end, this year, the Hong Kong footwear industry has set up e-commerce, and tailored "cultural shoes" for every consumer.

To build the first shoe culture museum in Fujian

In Fujian, there are many entrepreneurs who collect coins, stamps and antiques. But they are obsessed with the collection of all kinds of shoes from ancient times to the present. Only Ceng Guosi, chairman of Jinjiang Port Saint Shoes Co., Ltd.

Entering Zeng's office is like walking into a world of craft shoes: Zeng Guo Si specially ordered people to order several glass cabinets, which are full of various kinds of craft shoes.

"This pair is the oldest shoe in my collection. It has a history of more than 1300 years."

Ceng Guosi introduced a pair of craft shoes made of ceramic products from the Five Dynasties of China.

When he talked about how he was bound to these craft shoes, Zeng Guo Si recalled that he went to Beijing on business in 2009, and saw a pair of exquisite "three inch Golden Lotus shoes" in the antique market, so he spent ten thousand yuan to buy them and collect them.

Since then, he has been collecting all kinds of craft shoes.

According to introducing, the shoe that he collages, in terms of material, there are more than 200 pairs of craft shoes, such as gold, silver, copper, iron, tin, aluminum, lead, bamboo and ceramics.

More Than This,

It also collects "toys" around shoes.

"This is the business license of shoe factories during the Republic of China, which is of great significance for the research of shoes culture."

Ceng Guosi said.

It is understood that Zeng Guo Si will display his craft shoes at the shoe Expo next year.

On this basis, he also plans to build the first shoe culture museum in Fujian.

"Next year, I will seek support from all sides to establish the first museum of shoes culture in Fujian, in order to further promote the development of shoe culture."

Zeng Guo Si confidently told reporters.

Enhance brand value by culture

Collecting craft shoes is not only a hobby of Zeng Guo Si. As a leader of shoe enterprises, Zeng Guo Si wants to advocate "exquisite" and "individuality" shoes culture through collection of craft shoes, thereby further increasing the added value of the brand of Hong Kong's footwear industry.

For this reason, Zeng Guo si not only welcomes every dealer from Hong Kong to visit his craft shoes collection, but also soon will launch "silver sports shoes" as a handicraft product.

"This kind of handicraft is made of pure silver, specially customized to the enterprise as their gift.

This kind of handicraft can not only preserve value, but also promote the promotion of shoes culture.

Ceng Guosi told reporters this.

In order to implement "exquisite" and "personalized" shoes culture, this year, the Hong Kong footwear industry began to lay out the field of e-commerce.

It is understood that on line, the Hong Sheng footwear industry will be customized in the C2B mode of layout: every consumer can get special "cultural shoes".

"We need to sell shoes online while promoting shoe culture.

For example, we are about to launch a hand painted shoe with "commemorative wind". This product breeds a rich "Quanzhou culture", with only a few pairs, with great commemorative value.

Ceng Guosi said.

The soul of brand is culture, and shoe culture is the core value of shoe brand.

In Ceng Guosi's view, whether it is to build the first shoe culture museum in Fujian, or to popularize the "commemorative" hand painted shoes, all of these reflect a brand responsibility: fill in the blanks in the domestic shoe culture research, rescue and inherit, carry forward and develop the shoe culture.

"It takes me all my life to do it, but I enjoy it."

Zeng Guo Si laughed.