Development Experience Of Hongkong Fashion Exhibition Industry

There are inherent reasons for developing into the Asian Fashion Exhibition Center.

First of all, Hongkong is a free port. There is no tariff in the import and export of exhibits. This is a great convenience for exhibitors.

In other areas, exhibits must be declared not only, but also in some areas, which will increase the cost of exhibitors.

Secondly, the geographical location of Hongkong is also convenient for exhibitors.

Hongkong is located in the center of Asia. Almost all Asian commercial cities have no more than 5 hours of flight time to Hongkong. Hongkong has more than 400 flights a day, and exhibitors can choose flights that are suitable for their time.

In addition, Hongkong has the largest container terminal in the world. It is a pportation center and financial center. Many multinational companies have offices in Hong Kong. Therefore, exhibiting in Hongkong is equivalent to contacting with many other buyers in the field.

Another point and the most important point is that Hongkong is the window of China's foreign trade and the South Gate of China.

There are nearly 3000 mainland Chinese institutions in Hongkong, so participating in Hongkong's clothing exhibition is an important channel for foreign manufacturers to enter the Chinese market, and also a bridge to enter the Asian market.

Hongkong

In purely commercial mode, Hongkong has the requirement of intellectual property protection for exhibitors. It should sign an agreement on intellectual property protection with exhibitors, and its exhibits must not be infringed.

There is a complaint office at the scene. If the complaint is accurate, the qualification of the later exhibitors will be cancelled and the exhibition will be terminated on the spot.

The TDC has more than 30 years of experience in running exhibitions, and Hongkong's success has been accumulated over time.

The TDC conducts more than 300 trade promotion activities around the world every year, and collects business information extensively. Now we have about 500000 overseas buyers' data, which are stored in computers in different categories. According to these data, corresponding invitation letters are issued, the buyers' certificates are printed and issued, and the bar codes on the buyers' cards are displayed on the scene of the clothing exhibition.

The buyer's statistics in Hongkong are reviewed by the Voluntary Audit Association of the famous German clothing exhibition in the clothing exhibition industry, and a certificate is issued to us after each examination.

Because of the fact that there are so many buyers, exhibitors have been exhibiting more and more effectively.

At present, the fashion exhibition sponsored by the TDC has presented a situation of seeking excess.

For example, in from April 17 to 20, 2000, the fifteenth Hongkong gifts and Houseware Fair and the tenth Hongkong gift show were held at the Hongkong fashion exhibition center in from April 17 to 20, 2000. Only 77 exhibitors were first organized in 1986, and now more than 3400 exhibitors have increased by 44 times. The exhibition area is more than 70 thousand square meters, which is equivalent to 10 football fields. It has become Asia's largest gift and clothing exhibition, and is the third largest exhibition in the world.

Every year, exhibitors and purchasers of this clothing exhibition account for 80% of the hotel occupancy rate in the territory, bringing HK $100 billion in revenue to Hongkong, including clothing exhibition.

And round-trip tickets.