New Media Marketing: Clothing Business Will Take The Road

As Wang Yijing, general manager of Youku potato group marketing planning, said, the emergence of new media has greatly changed the way consumers access information.

These changes have brought unexpected results to brand communication, such as Dior,

And other brands in the new media marketing attempt.

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Wang Chun, senior vice president of (Beijing) Technology Co., Ltd.

In the case of enterprise case publishing, Wang Chunhuan, senior vice president of VIC (Beijing) Technology Co., Ltd. shared the new media marketing practice of Vic.

As a network brand, all customers pay special attention to mining new channels and new marketing methods.

It is the first enterprise to enter Sina micro-blog.

"Why did Sina micro-blog find us, because we are a network.

Brand, so we just clap together, then the response is very big.

Wang Chunhuan said that everyone believed that micro-blog was the whole company, and the company took the lead.

Basically, all management or employees with a certain level must be forced to open micro-blog and check.

"As long as the electricity supplier, as long as the Internet, new media marketing is a must do."

Wang Chunhuan did not forget to emphasize after his speech.

Zhang Tao, vice president of Anta (China) Co., Ltd.

Zhang Tao, vice president of (China) Co., tells Anta sports marketing.

Zhang Tao believes that sports marketing can make the brand get more attention in the print media, and help enterprises enter a new market.

In addition, sports marketing can also help enterprises to enter the field of outlying activities. When large-scale sports events are carried out in sports marketing activities, the industry that will actually involve will be very broad.

Because when consumers are exposed to goods, not only at the retail terminal, but also in all aspects of the brand will be exposed in all aspects, so it is more meaningful to share sports marketing at this time.

In terms of digital marketing, Anta has also made some attempts.

For example, during the Olympic Games, Anta launched micro-blog's marketing and made an Internet based trial with COFCO Fulin, and got about 400000 PV hits.

"Fans' active participation and positive guidance have played a very good role in our micro-blog.

After we signed the contract in 09 years, it was 3 billion 600 million. Until now, the year just passed last year is 90 million turnover. "

Zhang Tao said.

Chen Yizhan, chairman and chief executive officer of Wei Han marketing communication group

Chen Yizhan, chairman and chief executive officer of Wei Han marketing communication group, believes that this is not just an era of brand image.

Brand is a viable brand.

"Now that you have new media, you can directly connect with your customers.

In the past, we paid attention to brand awareness, reputation and loyalty.

I think that in addition to these three degrees, there are four degrees that are also very important: brand correlation, resonance, sensitivity, immunity.

These are not available before, but now the new media can do it. "

Huang Tianwei, chief representative of Hongkong TDC northeast and North China

As a service organization, Hongkong TDC, in addition to the traditional way of promotion, is also trying to use micro-blog to release information, and communicate the latest situation through micro-blog and fans.

"For example, there are some minor problems during the exhibition, which are very trivial. Maybe we can call them or not. We may not be able to solve them well. We will sometimes make it easier for some customers to write questions down by micro-blog. We will give him a more detailed reply after we have seen the same things in time."

Huang Tianwei, chief executive of Hongkong's TDC northeast / North China, said at a parallel meeting.

"We believe that if we do not start like this, we will gradually break away from the original customers' ideas.

We are just starting now, but we also hope that we can make use of this platform to properly connect our customers. "

Huang Tianwei said.

Tang Xingtong, an interactive marketing CEO and digital marketing expert, suggests that clothing companies should not run too fast in new media marketing and do not run too slowly.

"Match our business with the outside environment, do not run too fast, become martyrs like PPG, and do not run too slowly to be eaten.

What is the meaning of running too slowly? People's digital marketing and strategy are too clear. You still don't understand what micro-blog, electricity supplier and new media are, so you really are a bit slow. You have to think about it carefully. You have to follow this environment.

Blue in Zhejiang

Qian Feng, the chairman of the limited company, concluded that the content of the social media is to be matched and interactive, so that brand communication can get better marketing results under the environment of the Internet.