Creative People, Zhu Li, Excavate The Fashion Of "Old" Clothes

Who? Basically, he's a little eccentric and obsessed with old oddity.

After graduating from Zhejiang University of Media and Communications only half a year after graduation, he has been living alone for 8 years. He has been in the house for days and nights.

3 years ago, Taobao shop started to enter the stage of "self destruction".

Doing the current trend of online shopping business on the cusp, but instead of the original clothing brand full of years of feeling, known as "retreat wave", and in the 80 and 90 after the tide of rapid rise, frequently appear in all kinds of micro-blog.

"Retreat tide" means: the concept of new and old is not absolute in the framework of time.

The name of Zhu Li's shop is completely different from the name of the retreat wave, folopo.

This name is what he thought of one day. Zhu Li envisioned a grocery store full of all kinds of objects, with the feeling of old shop.

But also feel that their character is more boring, so I want to take a lively name, "Fu Lu" pronunciation Shun, it sounds a bit pleased with the feeling, when the shop opened the name.

Almost when "Fu Lu Pu" was one year old, Zhu Li created his own clothing brand "retreat tide" without any professional foundation.

Rather than doing business, it's more like selling your hobby.

"I like something very much, but I can't find it. It's very uncomfortable."

Therefore, when the streets were unable to find comfortable clothes for themselves, Zhu Li went to design and produce them himself.

Zhu Li confessed that he could not speak of any designer, but just ran aimlessly and ran like a horse. "Clothing is a thing that everyone has good or bad things. I just do what I think is pretty by my taste."

How can we turn creativity into productivity? Zhu Lixian goes to the fabric market to look at the cloth, then makes up a general appearance with his favorite material, then looks for the place to make the sample clothes.

But he will also invite some professional designers to do different things together.

He chooses people with similar tastes. "We set themes or styles together, and then they make samples."

Zhu Li wants to give the design of the retreat to someone who is really enthusiastic. He wants to share something with you, but he is only promoting his own bean and micro-blog.

He refuses to promote any compulsion, for he is totally unconscious and casual.

As he said, if interest disappears one day, everything will go away.

Let the "old year" continue to feel "new ancient"

Zhu Li is changing "old". He is not afraid of the old.

According to his point of view, thousands of years ago, the works of an old man were put out in a pile of "cutting-edge" today, which is more avant-garde than all the modern fashions today.

It is like the simplicity and silence of "retreat tide", but it reveals a bit of stubbornness against the trend.

Zhu Li prefers old and old things to ancient times, but the antiquated are basically solitary, so what he wants to do is "new antiquated" and let the old year's feelings continue.

How can we "return to the trend", Zhu Li's eyes on ancient things, referring to the style of "clothes", "clothes" and "robes" in ancient costumes, made a series of very ancient clothes, no buttons, no zippers, no modern things, mainly on the selection of fabric and color to do some articles.

Zhu Li

The idea is not to tie your body.

This unfettered concept is that you can wear this suit to do any big movements without worrying about being caught up in it.

So Zhu Li put enough material on the material to ensure the inclusiveness of the clothes, and on the choice of fabric, all the clothes he drew from the tide were his favorite cotton and linen materials, which could satisfy the comfortable old feeling he wanted.

The retreat has recently released a series of new winter clothes, from robe style cotton padded clothes to jigsaw suits, from suspenders to tattoo jackets, and Zhu Li expects them to be a wave that will never recede.

He also served as a model and photographer for retreating the waves.

Dressed in antique clothes, take a co operative photographer or assistant to take photos of wild or abandoned ancient houses.

The design and photography, which is full of sense of time, is like Zhu's memory from the dusty time.

He said he was an old man.

Every age group has the burst point and light of each age. Just like fashion, the instant trend is short-lived. The eternal classic is "ten thousand year turtle", immortal.

Living alone for many years yearning for freedom.

In the wake of the wave, those "immortal" old clothes frequently appear in the micro-blog of all kinds of fashionable people. However, for all the works, Zhu Li himself does not have much feeling. He will be tired of it at once.

Not only do clothes, but also photographs.

Before running the clothing business, Zhu Li, a television advertising professional, had been an independent photographer for some time. He claimed to be a photographer who had no job. He spent the last few years photographing. It was his most familiar natural reaction and creation method, and he was already famous in the circle by borrowing the pure photographic publication "elephant".

Creative inspiration comes from the brain or the heavens.

For example, one day, when Zhu Li saw that he was in the midst of the midsummer sunset at the end of the world, everyone was quiet but waiting for an unprecedented outbreak.

I couldn't understand why I felt this way. Then I suddenly realized that I had the theme of last season's shooting: a series of photos of fire and burning.

He took the most unmanned scenes, and wasteland and wasteland were the venues of love.

It's probably related to the situation. Zhu Li lived alone for many years, and he didn't like to travel with people. So, "there is no one who can take pictures, and occasionally make friends."

Over the years, Zhu Li has been insisting on "sleeping at dawn and getting up at noon. If he gets up, he will do things if he has anything to do."

For Zhu Li, who yearns for free life, his life has become more luxurious.

"I always feel that energy is not enough, it is difficult to adapt to too many activities, and occasionally bustle is also good, but if the continuous bustle is not enough."

Therefore, Zhu Li always said he is a pessimistic lazy person, which does not mean he lacks enthusiasm.

There are many kinds of love, some do not need to make noise, as if the fact is that he also loves to make friends, and many strange customers who go back to the tide have become friends with him.