On The Brand Of The Fish, "Play" And "Tricks".

Wenzhou is famous for its interpretation of the concept of "leisure men's shoes".

Shoes and Clothing Co., Ltd. has recently played "tricks" on the brand, not only the original "jumping fish".

It is independent of women's shoes and extends the brand to leather goods and mobile phone products.

In the "stripping" and "extension" of these brands, Wenzhou jumping fish and footwear companies all introduce investors, take shares in the brand and occupy the corresponding shares of the companies.

As the first Wenzhou shoe company to interpret the concept of "leisure men's shoes", in recent years, both the expansion of the market network and the extension of the brand, the "jumping fish" has a good performance. At present, the jump fish men's shoes already have more than 800 stores and shopping malls in the country, and sales are increasing year by year.

In 2007, the brand of the jump fish began to extend to men's wear, and set up Wenzhou diving fish Garments Co., Ltd., which successfully put clothes into hundreds of shopping malls in Wenzhou, Hangzhou, Ningbo and other places, and brought good results. At the same time, the brand of the jumping fish has been further improved.

Pan Yan, chairman of the jump fish and Footwear Company Limited, said that after many years of commercial operation and market performance, pan fish has already had a certain brand of sedimentation and thickness. Coupled with the Italy brand of the "jumping fish" brand, it has a strong brand expansion advantage. In the expansion of the brand, by introducing investors, the jump fish company only shares shares with the brand, taking up a certain proportion of shares, thus forming a strong alliance to accelerate the upgrading and market influence of the jumping fish brand.

In June 8th of this year, the Shenzhen jump fish communication equipment Co., Ltd., which was invested by Wenzhou businessman Zhou Jianhai and authorized by the company, was formally established. Zhou Jianhai believes that although the domestic mobile phone brand is dazzling, the middle and low end market still has great potential. He is thinking of "borrowing the ship to sea" and building his own mobile phone brand so as to get a share in the mobile phone market, which coincides with the "brand extension" of the jumping fish.

At present, Shenzhen jump fish communication company has successfully developed fifty or sixty mobile phones, mainly from 100 yuan to 600 yuan price, and sales will be mainly based on exclusive stores and communication market counters.

The first mobile phone store is planned to open in Wenzhou.

According to the introduction, apart from Shenzhen jumping fish communication equipment Co., Ltd., the Wenzhou jumping fish company has also co operated with other investors, and has established the diving fish skin Co., Ltd. and the jump fish Clothing Co., Ltd. in Guangzhou.

Since then, the "jumping fish" brand has successfully crossed the fashion shoes, watches, leather goods, children's clothing and mobile phones and so on, so that the "jumping fish" brand advantage can achieve maximum benefit.