Bao Mo'S Brand Home Textiles Has Experienced 10 Years Of Qualitative Leap And Innovation.

10 years ago, one emerged from the low-end market.

The brand is set up, with its expectation for the future, mutual blessing and entrepreneurial passion. The silent commitment is rooted in the hearts of the entrepreneurs.

10 years later, this brand of home textiles took off, relying on excellent quality and caring service, and a strategic grasp of the market's future.

This brand is home textiles.

Baoshan home textiles is also experiencing such a road of development. It has gone through qualitative leap and innovation, and has moved toward today's aestheticism and strength.

Efforts to share with precipitation

Over the years, the development of Bao's brand has been multi-faceted and diversified.

Marije, the online brand of the company, has experienced several years of precipitation and development. Its momentum is strong. In 2012, Tmall's double eleven activities came to an agreement in the last quarter. The company worked hard together, and after 24 hours of bloody battle, it made amazing sales results.

11 on the evening of 1 o'clock in the morning, Bao Mo home textile Marije official website double eleven promotion began, the trading system numbers kept beating and refreshing.

In the view of the Ministry of Commerce, the figures show that the surge in traffic and sales has made it impossible for merchants to be absent from the "double eleven" promotion, though.

Department stores are the main category of double eleven, but for the home textile category, the "double eleven" pulling force on the annual performance should not be underestimated. In a short time, in the face of a large number of network traffic, the treasure and unadorned people seize the opportunity and strive to dedicate and stick to it. This is the opportunity for the treasure brand to deposit customers.

In the office of the Ministry of electronic commerce, the busiest customer is Taobao customer service and website operators. Under the reflection of the red banner with "15 million guarantees, sprint 30 million", everyone's passion is high:

At about 10 in the evening, the office area was packed. The sound of keyboard, the sound of boom and the sound of staff reporting good news told visitors: we were very busy.

Around 11 p.m., the customers of Wangwang consulting began to increase significantly, and the sound of Wangwang was intertwined, which greatly stimulated the customer service staff in front of all computers. Everyone began to concentrate highly on their spirit, and their fingers flew around the keyboard, quickly and effectively answering the customers.

According to last year's experience, a customer service will receive more than 100 customers at the same time after the zero point promotion starts.

"Because customer service is too busy, many people do not ask directly."

The weekly manager of the e-commerce Department said.

In the 24 hours of double eleven activities, all the partners of the Ministry of Commerce of the Ministry of Commerce have worked together to create a double eleven full of miracles. Behind them, they are quietly supporting their manufacturing, logistics and all other departments. From 6 a.m. to 12 midnight, everyone has no complaints, and has always maintained a passion and enthusiasm, especially in other departments.

This is an opportunity to test team spirit. It is also a good time for Marije to deposit his customers.

Culture and development

When 2013 is coming, we feel the smell of her.

In 2013, there were more expectations for Bao's people, because the cultural coverage and advocacy will be more perfect next year.

In the development of Baoan home textiles, the corporate culture has shaped a shared vision of the treasure and the unadorned people. This shared vision inspires the unadorned people to unite on the road of development and move towards the next milestone.

For the importance and understanding of corporate culture, Lu Weizu, President of home textiles, has his own understanding.

He once pointed out: "Professor John Cott and Professor James. Professor Scott Scott summarizes their corporate culture and business status in 22 industries and 72 companies in the book" corporate culture and business performance ", which proves that corporate culture has an important impact on long-term business performance.

They think: "a specific management culture of an enterprise, that is, corporate culture, is a deep important reason for the contemporary society's impact on the performance of the enterprise itself".

And it is predicted that in the past ten years, corporate culture will become a key factor in determining the rise and fall of enterprises.

In the practice of Baoshan home textiles, a unique corporate culture has been formed and applied. How to infiltrate Baoshan culture into every aspect of the company -- workshop, office, shop and soul of Bao Nan people? This is the breakthrough point of Baoan people's culture in 2013.

Bao Nan people understand: the real name brand is refined in the market, there is a mechanical effect, to pay attention to brand effect should pay attention to collaborative competition.

Home textile enterprises should not focus their eyes on competitors. The key is to stare.

We should regard our competitors as our friends, take the market as our goal, and innovate, regardless of which kind of innovation, we must consider the individualized demand. We must have the characteristics of product innovation to win the customers' favor and carry out the soul role of culture.

We should directly connect the culture of living rooms with products and marketing.

The competition of products is, in the final analysis, the crisis of corporate culture with a sense of crisis.

An excellent enterprise can show its comprehensive strength, core competitiveness and overall quality at the time of crisis.

When we see: a curtain of curtains hung down, the curtain was slowly and half closed, the bed products were as bright as spring, and the carpet was luxurious and pure.

This is perhaps the simplest, most real and touching description of Bao's home textile, which has a strong charm -- showing the charm of a mature home textile enterprise.

In 2013, Bao unadorned home textiles will continue to maintain the momentum of rapid development, and will continue to show the unique charm of belonging to color.