The "Fade Door" Of The Real Estate Will Trigger A Brand Crisis?

The newly bought lilun men's T-shirt has been washed away for a long time. The consumer of Shandong, Mr. Li, wants to make a statement. Who knows, he was strongly rejected by the local store, and the factory was ruthless.

At the end of August last year, Mr. Li, a Shandong consumer, bought a blue at 199 yuan in Xiajin, Dezhou. lilanz Pure cotton T-shirt, the product number is T72070-1, only after washing several times, it seriously fades. At that time, Mr. Li was away on a business trip. When he first came back in early October, he immediately found the local store to reflect the problem. The clerk made the summer clothes completely off the shelf with seasonal reasons. At the moment, the shop refused to replace the same T-shirt and refused to take any other remedial measures.

"How can I say that I don't sell this T-shirt now, then don't change it for me? T-shirt How can I wear it? "Mr. Li was very unhappy with the business practices, so he complained to the complaints center.

After receiving the complaint, the reporter immediately reflected the experience of Mr. Li to the manufacturer. The customer service department staff said that in the past, there were also consumer complaints about the products being faded, and they would contact the general agent in Shandong, so that they could contact Mr. Li and send the discolored T-shirt to the professional department to determine whether it was a product quality problem.

However, by the time of the deadline, more than a week had passed, and Mr. Li did not receive a call from Lee. The reporter called the customer service again, and the staff said he had contacted the local dealer, but they had not yet given the result to the manufacturer. When the reporter asked when it could be properly solved, the staff said he could not confirm the deadline.

　 What causes the discoloration of T-shirt?

　　 Textile and clothing The technician of the testing center told reporters: "there are many reasons for the discoloration of the T-shirt. It may be the quality of the product itself, mainly due to the unqualified color fastness index, or the improper washing method or air drying method. For example, the use of alkaline detergent powder, bleach, or exposure to clothes at high temperatures. If it is washed in accordance with the product instructions and no exposure, it is obvious that the discoloration of T-shirts can be asked to be returned by the merchants, so the saying that there is no identical T-shirt due to the season change is obviously not tenable.