2013 Las Vegas International Fashion Show Spring Festival Begins

[exhibition time] 2013-02-18 to 2013-02-21

[exhibition city] Las Vegas, USA

Venue: Las Vegas Convention Center

[organizer] Advanstar Communication Inc.

[organizer] China Textile advertising exhibition company

All kinds of men's wear, women's wear, children's wear, underwear, etc.

Fabric, accessories, printing design,

Category, home textiles products

[exhibition classification] clothing

MAGIC SHOW is the largest and oldest company in the world, with the largest number of exhibitors, exhibitors and professional buyers.

Fabric and accessories trade exhibition.

The MAGIC exhibition was launched in 1933 and has been held for two sessions a year. Up to now, each exhibition has a scale of over 200 thousand square meters. Each session attracts about 40 international nearly 4000 enterprises exhibiting, and about 140 thousand professional buyers from more than 80 countries and 50 states across the world.

The exhibition includes men's wear area, women's wear area, children's wear area, avant-garde fashion area, SOURCING@MAGIC (garment and accessories accessories processing area).

MAGIC exhibition is the world's only comprehensive clothing and fabric accessories exhibition, which is the most complete and comprehensive professional clothing and fabric accessories from clothing materials to all kinds of apparel products and related industry chain supporting services. It is the best service platform for apparel, fabrics, accessories and apparel industry chain.

The latest information release center for apparel industry chain which attracts global media attention.

The latest trend fashion show and the hot topic of the apparel industry chain, the theme lecture.

SOURCING@MAGIC exhibition area

If your main target buyers are brand wholesalers, large retailers, OEM retailers, wholesalers and wholesalers, the SOURCING@MAGIC exhibition area will be your suitable exhibition area.

The SOURCING exhibition area is the world's leading professional processing and purchasing exhibition area. It is also the largest and most international processing exhibition area.

SOURCING@MAGIC exhibition area consists of CONTRACTOR MANUFACTURER (OEM exhibition area), FABRIC (fabric exhibition area), TRIM (excipient exhibition area), PRINT DESIGN (printing design exhibition area) and SERVICE PROVIDER (service supplier exhibition area) several sub exhibition areas.

In August 2010, the SOURCING exhibition also launched the footwear exhibition area (FOOTSTEPS).

The home textile area was launched in 2011.

The comprehensive distribution of the exhibition area provides a great convenience for buyers to purchase one-stop shopping and reduces procurement costs, which is very popular with buyers.

At the end of the exhibition in February 2012, SOURCING AT MAGIC exhibited more than 800 exhibitors from more than 40 countries and regions in the world, representing an increase of 30% compared with February 2011. There are many famous brands and retailers such as GAP, GUESS, BOB BAKER CO, ST JOHN, etc.

China quality exhibition area (PREMIERE CHINA)

The exhibitors will receive special services that are different from other exhibition areas.

1. The location of the exhibition area will be better than other exhibition areas of China Pavilion and special decoration.

2, give priority to the VIP BUYERS MATCH-MAKING SERVICES (VIP) service.

3, for the special independent publication of the exhibition area (including enterprise product pictures and other words, mainly referring to the MATCH -MAKING ONE SHEET made by the enterprise), the SOURCING RESOURCE CENTER buyers Advisory Service Center placed in the SOURCING exhibition area is distributed to high quality buyers.

4, before the exhibition, professional buyers from the exhibition will invite the Department staff to recommend to the buyers.

5. Mark the area PREMIER CHINA on the SHOW MAP folding page to get the buyer's special attention.

If you want to apply for a booth in China's boutique exhibition area, you need to submit the company and product introduction and pictures to the Organizing Committee for approval.

A boutique stall can be obtained after the review is passed.

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How did MAGIC invite buyers?

The invitation of professional buyers is listed as the first priority of the exhibition by MAGIC. The success of the MAGIC exhibition owes much to the understanding of the American buyers and the good service provided to the buyers.

Unlike many other exhibitions, MAGIC has its own department to invite buyers "ATTENDEE RELATION TEAM".

The Department is made up of over 25 full-time professionals. Let's look at the efforts made by the Department staff to invite customers to do the whole exhibition.

A) about 6000 times a year's direct face-to-face exchanges with buyers.

B) about 80000 effective telephone invitations per year.

C) liaison invitations by inviting important customers to dinner together.

D) more than 200 thousand direct mail invitations per year.

E) more than 350 thousand e-mail invitations per year;

F) more than $2 million a year in advertising.

G) set up MAGIC's own VIP buyer club, and now has more than 6000 VIP buyers.

H) according to the characteristics of each exhibition area and the characteristics of its target customers, tailor the suitable inviting merchant strategy.

According to the exhibition statistics, more than half of the professional buyers of MAGIC exhibition are the company's decision makers who are above the vice president level of the company. About 93% of MAGIC exhibition retailer buyers conclude the paction at the exhibition site.

The top 37 large retail giants representing more than 70% of the sales share of the US apparel market have sent many purchasing decision makers to the MAGIC exhibition.