Humen Clothing Industry Big Move: Lead The Xiqiao Fabric To Wear The Children'S Clothing In Weaving.

Yesterday morning, China (Humen)

The forum for industrial pformation and upgrading is held at Suofeite Hotel, Humen.

At the meeting, Humen town signed a cooperation agreement with the Chinese fabric Town, Foshan Nanhai District Xiqiao Town, China's children's wear Town, Zhejiang Huzhou City, Wuxing District, Zhili Town, on the pformation and upgrading of industrial clusters and collaborative innovation alliance.

At the meeting, Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress and Secretary of the Humen Town Committee, said that Humen is China's clothing.

Famous city, Xiqiao is a famous town of Chinese fabrics. Zhili is a famous town for children's wear in China. It has its own characteristics and advantages.

He said that Humen is the first place for reform and opening up, and the Pearl River Delta commercial and trade site has now formed the largest apparel industry cluster in the country.

Humen not only has a production system of over 20 billion annual output value, but also has more than 40 professional markets and annual sales of nearly 50 billion.

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Under the new starting point, Humen will focus on the two leading companies of YISHION and Humen Fumin group, and set up a combination of boxing to speed up the construction of major industrial clusters and further boost the prestige of Humen's clothing and accessories.

Humen will make full use of the ten major platforms, such as the national Humen innovation cluster center, to optimize public services and lead Humen's clothing and apparel to high-end development.

Liang Yaobin, the representative of Xiqiao, said that as the economic town of the South China Sea,

It is the main production and gathering base of high-grade textile fabrics in China. It is also a famous cultural tourism base in the Pearl River Delta. The output value of the two major industries of cultural tourism and textile is close to 30 billion yuan.

Xiqiao town is also the birthplace of modern textile industry, and is a famous textile town in China.

In this cooperation forum, Xiqiao town and Humen town signed two strategic agreements on industrial pformation and upgrading cooperation alliance. The agreement aims at achieving the strong combination of Humen clothing and Xiqiao fabrics, promoting the collaboration of industrial chains, and achieving better industrial pformation and upgrading.

And weaving began in the 80s of last century, and after more than 30 years of development, it has formed a relatively complete industry with children's clothing processing, garment embroidery, computer embroidery, printing, logistics and so on. It is the largest children's clothing industrial cluster in the country.

Yesterday, Ye Kongxin, mayor of Humen, signed a cooperation agreement with Xiqiao town and Zhili town industrial cluster pformation and upgrading and collaborative innovation alliance respectively.

After signing the contract, Fu Guangwei, deputy director of the China Textile Information Center, and Gu Qiang, deputy director of the planning department of the Ministry of industry and information technology, respectively made speeches on the theme of "integration and coherence of industrial clusters" and "direction and path of pformation and upgrading of industrial clusters".

[costume rendezvous]

That year, the mayor took the lead to send a leaflet to Northeast China.

At that time, everyone had no experience in organizing the trade fair. Eventually, he thought of a "local way". He printed several boxes of service rendezvous leaflets, and then led mayor Zhong Ganquan to lead the "six men group" to distribute the leaflets to the shopping malls in Harbin and other cities.

Since 1996, the Humen Trade Fair has been in its seventeenth year.

In the past 17 years, the fame and influence have been increasing.

However, how many people know the hardship created by the Humen textile and apparel industry association? Wang Minjian, Secretary General of the Humen clothing and apparel industry association, was interviewed by an exclusive interview with Nandu reporters yesterday afternoon to share his 17 years of growth together with the trade fair.

The "six men" leaflet was expelled.

Wang Minjian could not tell how many fashion shows he had planned, but he had a fresh memory of the first Humen Fashion Fair.

It was in 1996, and the clothing industry in Zhejiang and Northeast China was booming. Although Humen had hundreds of garment enterprises, almost no one in China knew Humen's clothing.

The leader of Humen town decided to set up a fashion fair that would stir the whole country.

It's easy to say and difficult to do. In the memory of Wang Minjian, at that time, everyone had no experience in organizing the trade fair. Eventually, he thought of a "local way". He printed several boxes of service trade promotion leaflets. He was led by the then mayor Zhong Ganquan to "six groups" and rushed to the shopping malls in Harbin and other cities to distribute leaflets.

Wang Minjian was then a small clerk in the "six men" group, when he was only 21 years old and had just graduated from school.

"When we send out leaflets, we are still being driven everywhere."

Wang Minjian recalls that they had no idea what the results were, but he was particularly excited when he met a Harbin clothing dealer at the first Humen fair.

However, the first trade fair was the leading actor in Humen's local clothing stalls.

The government launched traders to come to Longquan commercial square. They participated in the exhibition.

However, it received unexpected results. The number of visitors was 400 thousand, with a turnover of 1 billion 260 million yuan.

Send an invitation letter to the service company.

"The second trade fair, we think of a better way."

At that time, I heard that SAIC issued a set of CD-ROM CD-ROM, and the leader sent Wang Minjian to a Xinhua Bookstore in Guangzhou to buy a set of clothing enterprises that were scattered throughout the country.

"I sent nearly 20 thousand letters at once, sending letters to my hands."

The way of sending invitation letters to clothing enterprises has lasted for 6 years.

During this period, Humen trade fair became more and more successful.

Especially after the fourth session, the main venue was moved into the newly completed the Yellow River fashion city. The costume fair also completely changed the "stall" mode, and the quality of the participants gradually increased.

After the third session, the Trade Fair has become a major festival in Humen.

By the fourth and the fifth trade fair, almost all Chinese people knew that Humen had Lin Zexu's cigarettes and clothes.

Promoting small business achievements and prosperity

Because of the difficulty in attracting investment at the beginning of the fair, and repeatedly being ignored by big enterprises in the field, Humen decided to support and nurture local small businesses.

Famous brands such as YISHION and pine hawk were listed as the key supporting objects at that time.

"We are committed to promoting these brands at the fair and strive to become a booster for these brands."

Wang Minjian said.

On the platform of the trade fair, a number of local businesses grew up, with more than a dozen from the beginning.

Coming to the exhibition and developing to the terminal shop all over the world, Wang Minjian felt very pleased with the helpless action of that year, which has achieved the great prosperity of the clothing industry in Humen today.

Now Wang Minjian no longer has to worry about the exhibition. In 2010, the main venue of the trade fair was 27, with more than 10 thousand booths.

During the 4 days of the trade fair, over 800 thousand businessmen from more than 20 countries and regions such as Korea, Japan and other countries came in to visit and purchase. The paction volume was about 4 billion 630 million yuan.

This year's clothing trade fair has a new mission to boost the pformation and upgrading of garment enterprises.

But Wang Minjian is optimistic about this year's trade fair.

"After the beginning and upgrading period, the Humen Trade Fair has entered a new stage of innovation. The pformation and upgrading of garment enterprises is bound to be the mainstream of future development."

[new trend]

First, clothing machinery can be bought and rented.

Garment manufacturing is inseparable from clothing machinery.

At the beginning of the development of Humen's clothing industry, business owners had to cash in Guangzhou or even Jiangsu and Zhejiang to buy clothing machinery and equipment.

With the growing influence of "Humen clothing" brand, Humen garment machinery market also came into being. "Garment Machinery Exhibition Fair" has become one of the important plates of this trade fair.

In the background of the pformation and upgrading of garment enterprises this year, Humen International Garment Machinery City has also shown a new strategy. It not only sells high-tech equipment, but also sells installments.

A new set of equipment can save 10 manpower.

In 2008, the entrepreneurs of Dongguan HSBC Industrial Investment Co., Ltd., regarded the clothing machinery as a new big cake, and invested about 50000000 yuan to create the Humen International Garment Machinery City.

Lin Chao, deputy general manager of Humen International Garment Machinery City, said that as long as you purchase clothing machinery from Humen Garment Machinery City, you can buy all products one stop.

According to Lin Chao, many companies in mechanic city have introduced advanced technology and equipment, and direct sword means pformation and upgrading of garment enterprises.

In the mouth of a mechanic City, the representative of Tianjin BAOYING machinery company showed the latest equipment of the large suspension sewing machine, high-speed inkjet plotter, automatic cloth spreading machine and embroidery machine.

According to their general manager, Xia Xiaokun, these devices are controlled by computers, not only for precise operation but also for more efficient and environmental protection.

"The whole process only needs 2 people to operate, and the traditional process requires more than a dozen people."

Xia Xiaokun said that now, in order to promote the updating of local clothing enterprises in Humen, they not only offer discounts, but also allow customers to pay in installments.

80 people small clothing factory to spend millions to buy equipment

In a stall called "meao electromechanical" equipment company, Nandu reporters saw "advertised clothing machinery is equal to machine free fees", "monthly rent 380 yuan, zero risk Zero supplies, buy than cost-effective" advertising.

According to the person in charge, this sales promotion method is mainly aimed at those enterprises who are swaying attitude toward equipment upgrading. "Although we rent at low prices, we will not lose money."

And if businesses feel more efficient after renting, they will eventually buy large quantities. "

The official said that more than 30 clothing companies tried to lease their equipment.

Lin Chao said that at present, Humen's clothing enterprises are also awakening, starting to carry out equipment renewal, such as a small garment factory of 80 people in town, and now have spent millions of Yuan upgrading equipment.