MMM Cooperation Series European Cold Fast Fashion Is Heading For Downturn

 

H&M

Long queues in front of stores are much smaller than previous ones.

In the US, H&M has expanded the sales volume of the cooperative series to 40 for the first time, and all 11 stores in Manhattan have sold the MMM cooperation.

However, only 300 people lined up on the day of sale at Fifth Avenue flagship store in H&M.

A spokesman for H&M said: "we are satisfied with the sales situation of this series of cooperation, which is basically the same as we expected.

The fans' response to the series is also gratifying.

H&M's creative director, Margareta, commented on this series of cooperation: "

Unlike the brand we used to work together before, we went abroad for many beautiful cooperation, but MMM was more special and more conceptual.

This series of cooperation is tailored and more bold, and some surrealistic design concepts such as printed fur and so on make this series full of sense of humor.

Because of the material and tailoring reasons, the price of MMM's cooperation series seems to be slightly higher than that of previous cooperation, which may also, to some extent, reduce the average consumer's desire to buy.

 

H&M and MMM cooperation series launched preheating Kanban

Margareta also revealed: "on the road of cooperation, we are ready to take a rest.

Recently, we have released too many cooperation series. In the following spring, we are not going to launch a series of cooperation.

2013 in autumn, the journey of cooperation will sail again. "

Zara, H&M, Forever 21 and other cheap fashion brands have made an American tradition in the past ten years.

The market has caused a great impact, but the popularity of fast fashion brands seems to be gradually fading away.

Bloomberg published an article titled "fast fashion weakening" published last week, noting that the two industry experts have predicted that this disposable fast fashion has come to an end.

 

Consumers buy a co operation and then take a group photo before the H&M store.

A famous fashion commentator said, "one area of public life has been destroyed by fast fashion and cheap novelty, and the public is beginning to get tired of it."

"The consumption culture of the United States is no longer" spent less money to buy more things ". Now consumers are paying more and more attention to quality rather than quantity.

A sales consultant predicted.

Overview

The trend is that we can hardly find a fast fashion brand with this steady and sustained sales performance.

Because of the new impact, GAP brand has sought new upsurge in traditional design, such as the introduction of new design inspiration and new fabrics, and consumers have noticed this.

H&M's public relations commented on the quality of self added brands: "the significance of H&M lies in meeting consumer preferences. For H&M, quality is" close to or even exceeding the expected value of consumers "as far as possible. The control of quality and safety runs through the whole process of H&M production and sales.

But the media believe that the main consumer groups of H&M are young people who follow popular trends (not real fashion) and do not like to throw away at any time.

What do you think of fast fashion? Have you switched to "fast fashion fatigue"? Perhaps as an ordinary consumer, do you think ZARA's affordable fashion is more valuable? Are you willing to spend more money on better quality clothing?