YISHION'S "Fast Fashion" Campaign

Popular fashion

Leading brands, YISHION occupies an important share of the domestic market, and has repeatedly introduced itself in the field of marketing.

In recent years, the consumption of international fast fashion apparel brands has spread from China's first tier cities to two or three tier cities, bringing challenges to the domestic fashion apparel industry, and stimulating the industry's continuous innovation and ushering in new opportunities for development.

In order to rebuild brand image and keep close to young consumers, YISHION launched a traditional industry's "fashion sharing" integrated marketing tackling key with the latest AR online fitting technology as springboard, and found an excellent balance between trend technology, psychological stimulation, interaction fun and benefit feedback.

Wang Qiru, the head of YISHION marketing, explained the significance of this round of integration and dissemination: "YISHION's goal is to become the leading fashion apparel brand in the world.

At present, China's clothing market is in the golden period of rapid growth. Only by grasping this period and keeping a firm foothold in the Chinese market can we truly go global.

At the same time,

Leisure, urban fashion, campus, business and children's wear are 5 main products, but most consumers only know leisure series.

Next, we need to let consumers know and love YISHION's fashion products.

YISHION's new brand slogan is defined as "SHARE IN fashion fast sharing".

Compared with other brands in the domestic market, the emphasis on consumers' personality appeal is concerned. YISHION pays more attention to the fast fashion demand of the public, and branding this "fast fashion" undoubtedly goes out of a path of differentiation.

For YISHION, "SHARE IN fashion fast sharing" is not only the brand concept advocated by it, but also the "fashion" and "fast" as the advantage and key development direction of the brand industry mode.

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Introduction, YISHION has been committed to providing a price, high quality fashion clothing, to lead the love of fashion, love to share the people's clothing culture and lifestyle.

The main consumer groups of YISHION are mainly "post-80" and "post-90s", especially in the workplace, industry workers and students.

Such consumer groups like entertainment, shopping, social networking and sharing.

Therefore, the "SHARE IN fashion quick sharing" is able to closely link YISHION with consumers. It reflects YISHION's concept of enterprise and resonates with consumers' emotional appeal.

"Fast" reflects the current fast consumer concept: fast fashion and fast life.

"SHARE IN fashion fast sharing" is not just a slogan. It is also the soul of YISHION's design, production and marketing. It turns fashion into action and integrates it with the brand's blood.

"YISHION is mainly physical stores.

AR technology can combine network virtualization and reality skillfully, bringing unprecedented shopping experience, so it is very suitable for YISHION's traditional clothing enterprises.

Wang Qi introduced.

In order to cooperate with this integrated marketing operation, YISHION invested funds to build AR fitting equipment in 21 brand entity shops in 14 cities nationwide, and also built Minisite on line fitting, which combines online and offline, creating a new mode of human-machine conversation between products and users.

YISHION takes the "fitting" as the breakthrough point, and points out that netizens can only buy embarrassment when they buy online, and combine AR with fitting.

Nevertheless, AR fitting is a very new technology, but it is not easy to popularize among the users.

Therefore, YISHION adopted a very clever way to play the star card, attract fans to participate, and then use the power of fans to spread.

In the media, YISHION uses TV, Internet and other channels to cover the whole platform.

Its choice of deep marriage, Internet and large-scale integrated marketing practices will open the industry.

YISHION has launched AR fitting technology in 21 physical stores in 14 cities across the country. On the one hand, it has publicized the new interactive mode in a wide range of stores. On the other hand, users need to purchase special products to get a special AR code to participate in fitting.

Ordinary AR code users can print experience directly on the Internet, but they can only photograph photos implanted in TVC.

Only the special AR code can generate the fitting video into TVC.

In order to play the biggest role in the fans economy, fans who participate in the special AR code fitting will also receive the award of the star signature T-shirt and other rich prizes.

This directly promoted fans to buy products in order to get prizes or to create their own interaction with idols, and to promote sales so that YISHION could direct new technologies directly to sales. TVC

As a traditional clothing brand, YISHION does not stick to the traditional mode, but actively takes in fresh information, attacks in all directions, penetrated the whole network, and made a brand new interpretation of integrated marketing, and the final answer is very beautiful.