Fan Business

Under the brand concept of "people's fashion", it has sold more than 100 million pieces of clothing in less than five years, and has updated the development record of its own brand apparel with the speed of Internet.

In 2012, vancl Further return products, improve product quality, constantly subdivide and integrate supplier resources. Recently, fan disclosed that this year has gradually begun to promote the designation of surface accessories. A complete supply chain has been constructed from fabric selection to finished product offline, and a safety line has been built from the source for the quality of products.

　　 Fabric supplier selection

　　 clothing As the foundation of clothing products, fabrics are the source of product quality. Hu Haishen, assistant chief executive of fan Kong first production center, said: "through the deep excavation and negotiation, we sincerely select suppliers of domestic fabrics, and are gradually promoting the designated work of suppliers. For example, knitted products have been working closely with Futian, Shenzhou and Cathay Pacific; weaving has already reached cooperation with Dongli and Di people; the sweater in sweater is cooperating with high-quality cotton yarn suppliers such as Huafu and Bailong. "

Fukuda (industrial) Group Co., Ltd., the world's top third fabric supplier, is the largest in all fabric suppliers. Prior to that, Futian's subsidiary, Jiangyin Fuhui Textile Co., Ltd., in an interview with the media, revealed that in 2010, they provided two hundred tons of fabric to their customers every year. In 2011, the data was four times, 800 tons per year.

In addition, customers are gradually making breakthroughs and innovations in product fabrics to better meet users' needs. For example, in 2012, deep ploughing and meticulous work on the shirt product line has recently launched a series of advanced ironing 80 shirts for medium and high-end business people, 100% combed cotton business suit shirts, etc. At the same time, new CVC fabric with strong crease resistance and fashion Tencel fabric is also added to fabric design to cater for young people's dressing requirements in business occasions.

On the VT of star products, all customers have also made in-depth research and improvement in the selection of ribbed fabrics and large fabrics this year, increasing the use of materials such as cotton / linen / cotton / ammonia / modal, enhancing texture, improving comfort and ventilation and cooling. At the same time, these adjustments have made the T-shirt common problems such as washing neckline and big body deformation greatly improved and well received by users.

　　 Excipients should not be taken lightly.

More than that, in terms of accessories such as zippers, sewing threads and buttons, customers choose to cooperate with industry leading enterprises, such as jeans / casual pants, YKK zippers, sewing thread selection for normal shirts, inventors of non-woven fabrics, and the world's largest non-woven manufacturer, Debao. Even consumers usually don't care much about the tag, and all customers choose to cooperate with the 500 largest enterprise in the United States, Aili.

"Details are the devil. It can expose your true face," CEO. Old From the beginning of the company, the quality of the product has been greatly differentiated. Chen insisted, "I hope this dress, if there is a sharp user, especially the real user, he really got the authority to check the time, found that it is really Gao Shi line, the best line." Indeed, sewing thread is definitely an important part of winning quality in detail. From the small sewing workshop in Britain to the largest industrial sewing thread and embroidery line manufacturer and supplier in the world in 1755, and the world's largest global sewing thread manufacturer, Gao has witnessed the rise of many famous brands.

　　 Cheap is good.

Consumers often have a slight bias towards the quality of clothing: cheap goods are not good. In the industry view, high price is not necessarily good. For example, the "brand premium" is common in the clothing industry. An ordinary shirt may only cost 40 yuan. If the shirt is put on some well-known brands, the selling price will increase by more than 10 times. Is high quality and low selling price irreconcilable?

With the help of electronic commerce, we have made a blood test of all the fans, and handed in a different answer. By optimizing suppliers, from fabric to accessories, clothing and other links to control, use their unique business model to create a fast fashion at the same time, for consumers to show cost-effective products.

At the beginning of 2012, the media said publicly that "I was very angry at a product planning meeting this year. Some colleagues suggested that the quality of the product would be too high and the retail price was not legal. Since we made the first shirt, we did not say that the quality requirement was reduced because of the cost. We never said that we should use the cost to fix the price. We never said that I should keep a price margin of the price. We asked to use the high grade line. We asked for the YKK zipper. We asked for good lining, which I learned from the big brand at that time. We never say that product quality is deducted because of cost. "