Shanghai Girl Wang Qing Creates Her Own Clothing Brand.

Like countless young people who love design, Shanghai girl

It also has the shining dream of creating clothing brands.

There is no solid venture capital and no strong connections. Even designers have only themselves. For many of the designers who are self-made like Wang Qing, the electricity supplier is undoubtedly the best place to accommodate their dreams.

"Relative fiber"

The establishment of the brand shop is a trivial thing in this huge world, but for Wang Qing, it is a big step to complete its own brand dream.

Electricity supplier realizes female designer's dream

Wang Qing, who graduated from the IFA AI FA fashion designer college, is a professional and has been immersed in costume design since childhood.

"I have been insisting on the original design route since graduation."

Yesterday, Wang Qing said in an interview.

After graduating from University, Wang Qing ran his old bank and worked as a fashion designer for a clothing company.

However, it is not long before Wang Qing designs or changes the style of clothes according to the wishes of others.

Having a brand and clothing shop that can make its original design has become the new goal of Wang Qing.

"Opening a shop to sell clothes designed by yourself sounds like a distant dream.

At first, I thought the idea was unrealistic. Until the end of 2009, I found some niche clothing brands on Taobao. "

Wang Qing said she found these clothing brands small but popular with Taobao buyers.

"Traditional brands are almost thousands of thousands of mass production, easy to crash shirts, I found many Amoy friends gradually like to buy Taobao's own brand.

Fame is not big, but the style of clothes is exclusive design, very special.

In the spring of 2010, "relative Lun" quietly crept up on Taobao.

In May of that year, the first original costume designed by Wang Qing was put on the shelves.

First order after three days

Wang Ching, who has just set foot in Taobao, is obviously a layman for e-commerce, and even the most basic network marketing is also at a loss.

But Wang Qing had a lot of energy. Before deciding to set up a studio, she had already begun to paint many pictures, and also designed the brand Logo.

"We thought the electricity supplier before was very simple. Until we started to operate, we found that we didn't know how to do the exhibition, nor did we know how to do it."

Wang Qing recalled something funny.

"I didn't look for professional models when I was shooting the first clothes. I grabbed my friends directly, because nothing was prepared, so makeup and photography were all on their own, and now I think they are very unprofessional."

Unknown

The online shop of clothing was very difficult in its initial operation on Taobao, and Wang Qing's "relative Lun" is no exception.

Two days before opening the shop, Wang Qing did not receive an order.

Until the third day, Wang Qing heard the sound of "jingle" which was comparable to the sound of nature.

"The customer came to say that the boss was in practice. Congratulations! Because I often received advertising messages on weekdays, and for two days without business, I was so depressed that I almost ignored her.

Unexpectedly, she was very interested in our clothes, not only bought two pieces at one time, but also gave some pertinent suggestions to my design.

Looking at Alipay's first income at that time, I felt very moved.

The most difficult part is not capital.

Wang Qing admitted that the reason why he chose to start a business on Taobao is that the starting point of starting shop is relatively low.

"At that time, I thought I would have invested about about 100000, but I didn't expect it to start. I found that there were too many places to spend, and 100 thousand yuan was not enough."

Wang Qing calculated the accounts to reporters. He needed to invest money continuously from design, making money and production.

If the clothes are sold out, if they are not sold, the stock will be charged.

"In this way, we invested about 200 thousand yuan in the first year.

At that time, I was nervous at the moment because there was almost no liquidity. "

Wang Qing smiled bitterly.

For countless small original design clothing stores like Wang Qing, the most difficult thing is not money, but suppliers.

Wang Qing told reporters that as the "relative Lun" clothing production is small, only part of the spot fabric can be selected, and this often happens.

Once, Wang Qing made a cotton twill for his clothes.

Originally, the supplier promised a good delivery, probably because the order was little, and the factory arranged dyeing and reprocessing after placing orders from others.

After a week's delay, Wang Qing couldn't wait to find the alternative fabric.

After having contacted several suppliers, the cloth was found at last, but this seriously affected the delivery time.

Although the final customers are satisfied with the quality of the clothes, delivery in a few days directly affects their reputation.

So that the two subsequent sale of goods few people buy.

"Sometimes it's not satisfying to replace cloth, it will lead to some new styles being killed. It's really a pity."

When it comes to the difficulties, Wang Qing is still alive.

Steady and steady looking forward to tomorrow

Although "relative Lun" is still unknown, but on Taobao, Wang Qing's literary and artistic style has attracted a number of fixed buyers, and online shops are quite famous.

For two years, Wang Qing kept moving steadily at his pace.

Online stores now have hundreds of original designs. Last year, the annual sales volume of 700 thousand yuan is not comparable with that of other large clothing stores, but Wang Qing has been very satisfied because the shop has devoted her youth and efforts.

"The clothing industry is a high-intensity product industry, and e-commerce is a high-intensity business sector. These two high-intensity industries can be superimposed on the strength and pressure of this work.

I want to retreat, but my love for fashion design is enough to sustain me.

Taobao changed not only my life, but also the opportunity to realize my dream. I cherish it.

Wang Qing laughed.

Talking about this year's goal, Wang Qing's hope is very simple.

Steady and steady, slowly accumulating more customers, settling down, and making the "relative Lun" brand become characteristic.