Interview With Director Liang Cheng

These years, because of the accurate grasp of the market, our company has been developing rapidly.

Especially in the past 20006-2007 years, the circulation underwear has developed to a peak. With my research on business rules for many years, I feel that the development of circulation underwear will inevitably encounter bottlenecks. At the same time, we have observed the high-end market of Chinese men's underwear.

In the embarrassment of the domestic market, all foreign brands are leading the Chinese market, so I hope to create a new category and operate the market with the brand operation mode, so that the force plus brand comes into being.

Reporter:

In the current market, it is also a new type of plate. As the pioneer of the market, what kind of strategy does the force add to develop the market in China's oldest underwear brand?

Liang Zong: as a forerunner of the market, Li Li force has adopted various strategies such as "cutting marketing", "plug in marketing", "marketing by analogy", "media marketing", "family marketing" and "exhibition marketing" in marketing strategy to expand the market, and make diversified operations in brand planning, channel construction, promotion strategy, product strategy and so on, so as to distance the competitors.

Reporter: the building of brand image is the foundation for enterprises to establish a market. What kind of way does force add in brand image building? What platform can be adopted to create brand awareness and reputation?

Brand image building will focus on a center, focusing on the inclusiveness of men and the spirit of making progress. We will work together with our think tanks to integrate men's culture into the harbor of love, because we are not selling underwear. We are selling men's spirit and selling and protecting happiness. In 2012, we will focus on the exhibition platform of China's large-scale brand underwear exhibition. We will cooperate with the underwear show in the professional magazine. We also signed a contract with China apparel network in the promotion of network, and will cross a three-dimensional and all-around brand communication network in 2012. Liang Zong: force plus force

Reporter: products are the foundation for enterprises to win in the market. In order to differentiate force and enhance the quality of underwear products, what innovations have been made in product development?

A bold and in-depth research and development: first, in the product planning carried out around the brand culture and Communication Center for horizontal and vertical three-dimensional planning; two, through the inventor Zhang Li 28 years led the team for the long necked and long ear ethnic group's research and research, published in the Journal of force enhancement, and published in the national level, the early is the national invention patent the only physical disease prevention, pollution prevention, hang stretch health underwear, no harm, no rebound, the effect is peculiar; three, in the process combined with the international clothing brand special technology to extract and break through; four, in the fabric development and printing process also bold innovation, and achieved very good results. Liang: in order to distinguish between force and underwear, the products are different.

Reporter: what is the difference between the quality underwear and the traditional circulation brand underwear? What do you think of the underwear market?

Liang: the biggest difference between the quality underwear and the traditional circulation brand underpants is in the market operation. The biggest difference is that the quality underwear has established a comprehensive and comprehensive system. The operation of the brand has standardized market operation. All the market operations are planned, strategic and mutually responsive. Everything is for the purpose of spreading the brand culture. The underwear of the traditional circulation brand is just the opposite in the market operation. They aim at selling the products more quickly, and take the goal of quickly grabbing the terminal as the goal, and do not regulate the market systematically.

The quality underwear market is still an international brand. Most of the domestic underwear industry owners and professional managers pay too much attention to the policies, prices and products of the same industry brand, and plagiarism causes the underwear industry to be in a low level of unhealthy competition. Such competition will only lead the industry into a vicious circle.

In the long run, we will go to the next abyss after warming up. We look forward to the vision of the business owners to organize industry alliances, learn the operation techniques of brassiere, pay attention to the cultivation of brands, pay attention to the building of brand culture, strengthen communication and communication, form healthy competition, and cultivate a wide market for men's underwear, and provide more space for the excellent men to pursue taste and quality.

The underwear market is now in its infancy, and unlike other industries, market competition is becoming more and more intense.

In this emerging market, capacity is not saturated, and there is still a lot of room to dig.

Therefore, enterprises should promote each other and develop together in competition.

Such as marketing upgrading, product upgrading, management upgrading, service upgrading, etc., to further expand the target consumer group of underwear.

At this stage, the consumption layer of high-quality underwear is still at the top of Pyramid. If the consumption level is to sink and expand in the middle stage, the market development space can be imagined.

In addition, if a company collectively nurture consumers, if a consumer buys 6 pieces a year and consumes 12 units a year, the capacity of the market will double.

Therefore, in the early stage, the underpants enterprises should jointly develop the market and share the fruits together in a way of holding together. This will be the best way. If the price war is used to squeeze the other side, it will lose both the market share and the market share.

In the future, we will strengthen our training and enhance our production management details.

It means strengthening team building and bringing in new creative talents.

At the same time, in cooperation with our think tank, we will continue to spread Italy culture and creativity. We will pform the industry oriented brand into a consumer oriented brand. This is our ultimate goal.