Converse Global Image Store Grand Opening Day Business Donated To Disaster Area

There are many original cultural icons in the city's outdoor billboards and subway stations overnight: the cultural heroes of the twentieth Century era's ultimate rebel James Dean, the absurd journalist Hunter S. Thompson, the bass band Sex Pistols and the original punk idol Sid Vicious, and also the rock singer, Joan Joan, the city electronic music star, the Grammy Awards singer, the Grammy Award winner, the hip-hop star and actress, the basketball giant star, the new era's global idol, the "rock Godfather" Cui Jian, the top model Chunxiao, the graffiti art type person, the leading musician Zhang Yadong, and other Chinese leading culture leaders. The global image shop opened in a grand sense and shared a century of legend with Connectivity stars. In the past few months, people living in Beijing and Shanghai have begun to talk about a topic.

It's rare to gather cultural heroes in the minds of people in a cross regional and p regional way. It has become the hottest topic in 2008 except for the Chinese Sports Festival.

Yes, in 2008, there were not only global sporting events, but also the Converse 100th anniversary global celebration.

In 2008, after the brand has passed a century, Converse will celebrate the most desirable and most famous brand in the world through a new advertising campaign, "Connectivity".

Connectivity launched in the world in February 2008, gathering legendary idols in music, art, sports and fashion, creating a spectacular original art feast to celebrate the company's 100 years of development.

Originality is the essence of the Converse brand since its founding in 1908. Advertising activities will connect the past and the original cultural idols visually. Their optimism and rebellion spirit and their respect for Chuck Taylor All Star shoes are their ties and have been connected to today.

Connectivity will connect with you not only at the spiritual level but also at the terminal: the two Converse global image shops located on the first floor of Shanghai Port Plaza and the first floor of Huawei shopping center on Xidan North Street, will be opened in May 17th and May 24th respectively. There will be fashion icon Li Chen, top model Chunxiao, musician Zhang Yadong and senior graffiti artist SICE, who will be able to interact with the idols and participate in the activities of "feet and legs". They can also enter the Converse global image shop to feel the brand's century legend in person, and to see how Converse can display its unique image in sports, music, art, fashion and other fields. "Converse"

Since it is known as the global image shop and its image is naturally different, the brand accumulation of one hundred years, especially the special contribution of Converse in the fields of rock music, graffiti and street sports, constitutes the basis for the inspiration of the design of Converse global image shop.

The gymnasium style gates, benches, regenerated wooden floors of the old basketball courts, and posters and leaflets of early rock concerts have been collected as decorations for shops, and even the canvas material used by Converse's All Star shoes has been ingeniously made into lampshades.

In the Converse global image store, the rich brand atmosphere is doubtful whether it is a shop or a mini brand Museum.

All day turnover will be donated to Sichuan earthquake relief. In May 17, 2008, the global image store opened in Shanghai, and the CONVERSE global image store opened in May 24th. The two shops were all donated to Sichuan disaster area on the day of the opening of the first shop in Beijing.

In May 17th, Shanghai had a turnover of 57494 yuan (in which 24569 yuan of goods was purchased by artist Chun Xiao on the spot to show her wishes for the people in the disaster area. The items she purchased were Olympic commemorative and RED series marked "China 2008"). The above money was donated to the Shanghai Red Cross in May 19th.