Ebay Enters China Again To Test Water Electricity Supplier First To Dress Luxury Goods

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It is the most popular category in Chinese consumer online pactions, and the fastest growing category, but many fashion products and brands are hard to get at home.

Previously, eBay did not operate locally for Chinese consumers, and it could compensate for this shortcoming through cooperation with the show.

Chen Xiaofeng, vice president of eBay, said.

It is understood that

The mode of cooperation with the show is that eBay provides business and sourcing channels, and shows are responsible for sales, logistics, payment and after sales services.

CEO, Ji Wen Hong, said that after the order was placed, the overseas merchandise purchased would be sent to the warehouse in the US and checked back by the quality inspector.

Because of cross border pportation and customs clearance, the price of goods will be higher than that of eBay.

"Overseas fashion goods are selling at a high price in China, and we will lower the price.

At present, users can receive goods in about 12 days after placing orders, and we will continue to shorten this time. "

Ji Wenhong said.

E-commerce observer Gong Wenxiang analysis pointed out that the eBay to borrow the road show network, does not exclude the overall possibility of entering China again.

According to HSBC's latest report, the world is currently about 1/4.

The buyers are Chinese citizens, and this trend is the result of the continuous expansion of China's middle and high income groups.

In 2007, Chinese consumers only bought 5% of the world's luxury goods.

At present, the number of luxuries purchased by Chinese people has increased 5 times in 5 years.

The report also pointed out that although Chinese occupy an important share in luxury consumption, only 10% of the pactions are reached in mainland China, and other consumption is often carried out in Australia and Hongkong, China and other countries and regions.

Lu Zhenwang, a senior member of the electricity industry, told reporters that at present, the tariff of luxury goods and fashion consumer goods in China is 30%~50%. In order to evade Customs duties, some consumers choose to buy or sell goods by overseas businesses, or go directly to foreign shopping websites such as eBay and Amazon, and there is no safe and efficient shopping platform for overseas goods.

"In fact, in recent years,

The development of China's high-end consumer market has matured. For example, the unit price of China Merchants Bank's credit card mall has reached 2000 yuan, while in the Tmall mall, the sales volume of some fashion brands is 100 million.

It can be said that these are positive signals that consumers' demand for high quality products is expanding rapidly.

Lu Zhenwang said.

He also pointed out that the cooperation between eBay and Xiu Xiu network can be said to be a positive attempt by both sides in the high-end and high-end customer shopping market, but whether the future success depends on whether this cooperation mode can really bring the product price advantage.

"This business model means that they have to pay high tariffs, and at the same time need to follow the regulations to import and export trade declaration process, and how to do it in the future, whether it can succeed or not, is still unknown."

He said.