In The Three Quarter, Vip.Com Entered The Low Profit State. The Clothing Industry High Inventory Saved Vip.Com.

November 14th Vip.com It released its third quarter financial report in fiscal year 2012. Data show that, in accordance with general accounting standards (GAAP), the company suffered a loss of 1 million 500 thousand US dollars in the quarter, but if it is by non US general accounting standards (Non-GAAP), vip.com has earned a net profit of US $640 thousand. Lu Zhenwang, an e-commerce observer, said in an interview with reporters that this indicated that vip.com had entered a slight profit in the third quarter.

Vip.com said that in the face of China's electricity providers are generally faced with burning money making, loss is difficult to reverse the situation, vip.com for the first time to achieve profitability, in the entire business community has a positive significance. However, Lu Zhenwang believes that this year many clothing brand stock pressure is very large, in this context, vip.com has a stronger bargaining power, so Maori increased by a few percentage points, to achieve profits in fact, there are occasional factors. According to the earnings report, vip.com's net revenue reached US $156 million in the third quarter of 2012, a growth of 197%, a record high. Meanwhile, vip.com's gross profit increased by 247.8% over the same period last year, from 10 million US dollars in the same period last year to 34 million 800 thousand US dollars, and gross profit margin rose to 22.3%, up from 19% in the same period last year and 21.8% in the second quarter of this year.

Vip.com chairman and CEO Shen Ya said, in the history of the company's development, according to the non GAAP, vip.com achieved its first profit for the first time. This achievement results from the excellent performance of vip.com's financial and operational performance. Lu Zhenwang analysis said that vip.com can enter the micro profit state, mainly because of the promotion of gross margin, and the reason for upgrading is very simple. Clothing inventory The pressure is relatively large, so that vip.com's ability to negotiate prices in clothing brands is stronger. This is not the case last year.

According to the reporter, as a result of high inventory, some domestic clothing brands frequently closed shop this year. According to the data disclosed, Lining [4.361.40%] closed 1200 stores in the first half of the year, Anta 110 stores, and Pi Kesan closed 320 outlets in the quarter. Flush [12.57-0.48% share bar Research Report]iFinD data show that, in men's clothing, women's wear, casual wear, including 22 A apparel listed companies, the total inventory in the three quarter reached 38 billion 175 million yuan. And journalists in Guangzhou, nine, and other commercial streets also see, in addition to a few sports clothing stores still adhere to the original price sales, most of the stores are discounted. Shen Ya said that the performance of financial data in the three quarter proved their ability to execute.

Lu Zhenwang said that although this year because of environmental problems, vip.com gross margin increased, but this increase is limited, if the customer unit price has no fundamental change, then the future earnings outlook is not too optimistic. He said, because the main varieties of vip.com are mainly concentrated in the three or four line brand, the current customer price is still too low, in the long run, it is necessary to further transform into a second line. Clothing brand Raise the unit price.