Where Will The Shoe Factories Of Small Businesses In Wenzhou Go?

In recent years, Wenzhou shoe enterprises Rapid development, however, there are still a large number of enterprises in the "low, small, scattered, weak" state, products are low-end, scattered layout, anti risk ability is weak. At the same time, relying on labor costs and policy advantages, Sichuan, Hunan, Henan, Hebei and other places in the leather industry rapidly rising, with a low price strategy fiercely hit the market, a large number of Wenzhou shoes occupy the original market share.

How can the small and medium-sized shoe enterprises in Wenzhou get out of the predicament and create a new future? After years of market research and analysis, I would like to put forward the following strategies and solutions for your reference.

Increasing sources and reducing expenditure and effective integration of channel resources

In order to increase revenue and reduce expenditure, we must establish an effective marketing cost accounting system, a scientific channel to promote the system, and seek a more healthy market access on the integration of resources. First of all, we should start from the flattening of the channel, and make use of the sharing of resources, and use the form of marriage and bundling to allocate and integrate the renewability of resources, so as to effectively control the operation cost of enterprises.

Secondly, from channel Based on the product positioning, we need to locate the target objects, subdivide and classify the market segments. Using TV shopping, online shopping, catalogue sales and many other channels, we should promote geometric three-dimensional layout, from point to line, from line to surface, and do well in "landing to undertake, intensive cultivation".

　　 Reorganizing mergers and acquisitions to improve production supporting capability

Small and medium-sized shoe enterprises in Wenzhou can reorganize their internal production activities and management organizations through business restructuring, asset restructuring, debt restructuring, equity restructuring, personnel reorganization and restructuring of management system, so as to cultivate and develop the core competitiveness of enterprises and achieve the optimal allocation of resources. Generally speaking, mixed mergers and acquisitions reflect the diversification strategy of enterprises, and horizontal mergers and acquisitions reflect the scale of enterprises. management strategy Vertical merger is a means for enterprises to implement intensive management strategy.

At present, Wenzhou Small and medium shoe enterprises Widely distributed in family chain. If several or even more than ten enterprises are effectively integrated, unified image, unified management and unified fund allocation can not only further improve productivity and efficiency, but also greatly reduce production costs. In the competitive era of big fish eating small fish, it is imperative for small and medium-sized shoe companies to recombine and merge.

Integration of foreign funds to solve business problems

Wenzhou's private capital is very strong. In March 2012, the State Council decided to set up a comprehensive financial reform test area in Wenzhou to allow private capital to set up a village bank. The state-owned banks and commercial banks have the advantages of fast credit speed, large flexibility and large amount of funds. Coupled with the recent downturn in real estate and stock market, many investors can not find a good investment channel, which has provided a good financing channel for small and medium-sized shoe enterprises in Wenzhou.

Small and medium-sized shoe enterprises in Wenzhou should take the opportunity to integrate more abundant foreign aid forces, and can continuously inject new funds into enterprises through various forms such as equity conversion, asset pledge, and goods exchange, so as to form a benign blood transfusion pipeline to ensure the normal operation of enterprises and to stop the occurrence of "Mediterranean" anemia.

Stripping family management and building a wolf team

The family management of small and medium-sized shoe enterprises in Wenzhou is deep-rooted, and bosses need to "go far". In management, people should not only be people-oriented, but also have rewards and punishments. competition mechanism 。 Enterprise rules and regulations should be clear and clear.

In team building, we need to be unique. First of all, choose the right and useful people. It is best to choose those who have the characteristics of wolf: brave, smart, wise, persistent, calm, decisive, and strong in execution, teamwork and good professional ethics. Secondly, we should intensify and strengthen staff through unprofessional training, so as to release the wolf's energy as far as possible. We should try our best to make the best use of talents, and at the same time, develop corresponding incentive mechanism, constantly stimulate the potential within the team, so that we can have both a sense of pressure and a sense of achievement and achieve twice the result with half the effort.