The Low Price Of Chinese Clothing Industry Has Encountered Bottlenecks.

According to the Spanish Europe China news, after more than ten years of development,

The industry has become one of the important pillars of the western Chinese economic circle.

These world-famous garment processing bases such as Guangdong, Jiangsu and Zhejiang provide a strong price guarantee for the clothing industry of western merchants in China. More than 25% of the goods imported from Western China's importing containers are related to the clothing industry.

At first, the biggest competitiveness of the Chinese clothing industry was the low price. But because of the difference between Chinese and Western consumers, most of the clothes had size problems.

Chinese businessmen quickly got feedback and made quick adjustments.

What follows is the old fashions of clothes, which can not keep up with the fashion in Europe.

After a long period of exploration and trial, the taste of Chinese clothing is also gradually improving.

In 2005, the Chinese garment industry entered the stage from the wholesale industry to the retail industry. A group of Chinese had taken advantage of their positions and opened their own clothing stores after gaining their identity.

The products in these stores are from the wholesale clothing store of Chinese clothing.

As we all know, garment industry is a profiteering industry. At the same time, it also has high risk. Styles, materials, prices, and even time to market will affect sales.

In addition, the location of the store, the age, occupation and purchasing power of the consumers are important indicators for the survival of the clothing store.

Most of the Chinese people who started their clothing stores were not professional. After several years of work in clothing wholesale stores, they began to work independently.

Driven by profits, the Chinese have opened up a clothing store.

At the same time, Chinese businessmen have come to realize that Chinese prices do not have absolute advantages when they come to Spain with fashionable and affordable brands of clothing and accessories that are affordable and fashionable.

After a lot of fighting and killing, Chinese businessmen gradually found their own problems.

The clothing industry is not just for sale.

So simple, she is a highly effective and comprehensive art demanding kingdom.

And the "ZARA" that has sprung up in the garment industry has become an example for the western Chinese clothing industry.

Born in imitation, growing in innovation

Many professionals have analyzed the successful strategies of ZARA, such as differentiated market positioning strategy, global logistics operation strategy, innovative marketing strategy and so on.

In fact, the most popular understanding is to complement each other and make a perfect combination of high-end and low-grade garments.

Brand image and clothing style are closer to high-end brand, and sales price is really suitable for ordinary people.

The purchasing power of clothing consumers is spindle shaped, up and down, and wide in the middle. The garments produced by "ZARA" cater for 80% of the middle consumers.

Success is good at catching up with the latest trend, but it starts with imitation.

For example, Madonna once sang in Spain, when she just finished her first concert.

It was quickly copied.

When she was at her last concert, she saw many people wearing the same clothes as sister McQueen.

The Chinese clothing industry in Western China was born in imitation and grew up in imitation.

Chinese enterprises in the clothing industry rarely have their own.

And a few companies that own the design department, the so-called designers, play a role in improving the products.

A Spanish designer who worked in a Chinese luggage company told reporters that she had never been asked to design any accessories in the past year and a half of the company's work, and that the manuscript she had independently designed became a draft paper on the executive desk.

Chinese businessmen understand the truth that independent design pays a price.

In addition to the design fee, marketing and promotion are also necessary.

If the designed product fails, the time, energy and capital investment will be burned.

The risk and investment of imitation are very small, but the profit is the biggest.

Sadly, the Chinese garment industry has been imitating this stage for too long or stopping in imitation.

Walking into several Spanish clothing wholesale centers or clothing stores in Spain, you will find that they sell almost no difference.

The persevering imitation of Chinese businessmen has also made Spain and even Europeans alert and even afraid.

{page_break}

Clothing, such as seasonal fruits and vegetables, determines the fate of speed.

A senior Spanish sales executive who has been in the clothing industry for many years told reporters that many people thought that the risk of making clothes was very small. But they just did not know that the clothing industry is one of the most seasonally effective industries. Like seasonal fruits and seafood, the value of products immediately shrinks and even remains unsalable.

The success of the brand can not be separated from her rapid production mode, logistics channel and shelves.

The Chinese garment industry is also developing rapidly.

First of all, high strength and fast processing of Chinese manufacturers enable Chinese clothing to win at the starting line.

In recent years, local garment factories in Spain have also provided the necessary complement to Chinese businessmen.

With the development of clothing industry in Italy and France, the Chinese in Spain have found new and faster processing channels.

The "made in China" in Italy opened a door for the Western garment industry in Western China.

Compared with people in other countries, the purchase of Chinese from Chinese is easier to get a preferential price.

In comparison with Europe, the styles and fabrics can be more synchronized with Europe. In terms of freight time and cost, Italy and France have a greater advantage of "made in China" compared with those crossing the ocean.

Therefore, after 2007, the focus of Chinese clothing for western merchants began to shift from traditional Chinese manufacturing to exotic China.

This pition makes Chinese garment industry more competitive in speed.

Reporter's postscript:

The Chinese clothing industry has been imperceptibly influenced by the Spanish brand, and occupies part of the market share with the advantages of imitation, rapid and cheap. However, it is still very difficult in the face of the depressed economy of Spain, the declining purchasing power of the common people and its own problems.

However, it is gratifying to note that over the past two years, more and more Chinese have begun to reflect on their business models. They have found that low price is not the key to winning. Lack of professional talents, non-standard ways of operation and lack of brand awareness are the inevitable factors hindering the development of Chinese clothing industry.

These "enlightened" new generation of Chinese businessmen are carrying on the dream of several generations. They are quietly trying to build a Chinese clothing brand in the fashionable land of Spain.