Bosideng Won The British Business Award "China Investor Award".

The British business awards, hosted by the British Chamber of Commerce, were held in Kerry Hotel Pudong in November 8th.

Famous in China

Bosideng has won the annual Chinese investor award of the British business awards, thanks to its excellent performance in the UK market and its innovative market development strategy.

Garment enterprises won the award for the first time.

Bosteng, founded in 1976, is born out of a manual workshop with only 8 sewing machines. It has become China's largest brand down garment operator. Its products cover down garments, men's wear, women's wear, children's wear and casual wear. Its down jacket products occupy half of the domestic market for 17 years in a row.

While stabilizing the domestic market, Bosideng actively launched its international business expansion. In June last year, it paid 20 million 50 thousand pounds to buy a property in the South Morton street, West London, and invested heavily in renovation and renovation.

One day before the opening of the London Olympic Games, Boston London flagship store and European headquarters opened one after another.

Bosideng adopts the new mode of "Chinese brand, local design, global procurement and localized marketing". Through the establishment of a professional, reliable, dedicated and efficient team in the UK, it has realized the needs and tastes of the European market and the local customers from the aspects of design, production, marketing and sales. Bosideng is actively exploring the way of expanding overseas in line with Chinese brands.

According to Wang Chenhua, the brand director of Bosideng group, the next step is to strengthen the operation in the UK on the basis of readjustment and improvement of the existing mode of operation, and strive to start the website sale and sale in the high-end department stores at the beginning of next year.

When the time is ripe, we will consider extending it to other British cities and European countries.

Bosteng's development in the UK market is just beginning. In the future, Bosideng will integrate into the British society wholeheartedly, experience British life, absorb British culture, and provide consumers with high quality products and services.

We hope that Boston will win brand recognition and value resonance in the UK.

Wang Chenhua said.

The annual China Investor award is aimed at commending the Chinese enterprises that have already done business in the UK and demonstrate the strongest development, innovation strategy and market leadership to the greatest extent.

Under the shadow of the global financial crisis, Bosideng is brave and strong in choosing to enter the UK market, and has continued to show its positive performance, becoming a shining place in the Sino British trade under the background of global economic fatigue. This is highly consistent with the best British business spirit embodied in the British Business Awards.

The awarding of the annual Chinese investor prize to bostin is the great praise and affirmation of the positive innovation, the courage to open up and the lofty sense of national mission. It is also an important witness of the depth and breadth of the British business activities in China, and has a positive effect on Further Promoting Sino British Relations and promoting the development of Sino British trade.

The British business awards were set up in 2008 to recognize the close relations between China and the United Kingdom and the enterprises and individuals who have made outstanding contributions to the business cooperation and cultural exchanges between China and Britain.

The award was sponsored by the British Chamber of Commerce in China, and was strongly supported by the UKTI, the British Embassy in China, the British Chamber of Commerce in China, and other British business establishments in China.