Reebok Asks Vanness Wu To Be The Creative Director Of Greater China.

He always has his own original opinion on fashion and taste. Vanness Wu This time, we won the famous sports brand. reebok Reebok is very popular, and has joined hands to create a classic shoe Reebok Pump Fury. At the same time, Reebok also hired Vanness Wu (Vanness) as Reebok Reebok's "movement trend R series" Greater China brand creative director, together with infinite creativity and charm.

In 1890s, Joseph William Foster's Reebok was a famous brand of sports shoes, and in many designs, THE PUMP technology has a very unique position. The Reebok body developed in 1989 was designed to allow shoes to discard shoelaces and inflate unique inflatable effects. Design So far, it still has very distinct technological characteristics. It can be said to be one of the unique skills of Reebok brand. The "Reebok PUMP Fury" made by combining HEXALITE honeycomb cushions and cushions is the classic of Reebok. Apart from the new design that has been launched regularly every quarter, the joint design of different periods and different fields is also a topic.

This time, at the Beijing Station Department Store beside the Taipei railway station, the creative theme of the "PUMP Fury" shoe show was presented with a huge magic square. The color effect of ten shots of the five flowers and the collection value of each pair of Reebok PUMP Fury can be said to be the first large-scale exhibition of PUMP Fury shoes across the market. It has crossed many 1996 famous styles. It is definitely an exhibition for the fans and friends to visit. A number of epoch-making shoes with a total price of more than one million have been revealed. It is on display at the first floor hall of Beijing station from October 31st. It witnesses the extraordinary status of PUMP Fury's classic history and the evolution trend of Reebok.

At the scene, Vanness Wu Vanness, who is officially known as the Reebok Reebok "R" brand creative director of the Greater China region, is currently in addition to busy preparing for the next music album and drama script. At the same time, it is also the 3.V.O.7. chief inspector of its own jewelry and silver ornament brand. Vanness Wu also sits down with us on the magic trick of the Pump Fury '3.V.O.7' version, which is jointly designed by herself and Reebok. She also sits down to chat with us as the Reebok "R" brand creative director, and plays the creative role with the American hip-hop Godfather and the Japanese pop music player.

Interview with Vanness Wu (Vanness)

Q: can you talk about the design process of the Pump Fury shoes jointly designed with Reebok in collaboration with 3.V.O.7.?

Vanness: I remember when I was involved in the design of this shoe, I recalled many of the past Reebok Pump Fury designs. Most of them were exaggerated in color and appearance. So I thought, I thought it would be better to be simple, not so crazy. Perhaps the concise design concept like "Less is more." would be more acceptable to the public, and it should be comfortable and well matched as the main demand. Purple is my favorite color, and it also symbolizes "Royalty" (loyalty), and the printed circles and love patterns on my shoes represent "Eternity" (Yong Heng) for me. These two symbols are important beliefs for me.

Q: is it pleasant or painful to design?

Vanness: it's all for me! (laughs)

Q: how long did the design process take?

Vanness: it was about two months ago, but it took about three or four months to go back and forth. But at that time, it has also been designing and planning the products that will work together with Reebok in the first half of next year. Now it has also started to be the creative director of Reebok "R" series in Greater China. So we can definitely expect that many interesting shoes will be released later. It will be fun!

Q: what is the most difficult part in the design process?

Vanness: I think the most difficult thing is how to show your idea in the design, because Reebok Global Team also has their concerns, such as the needs of the market, and so on; so it is the most difficult for me to get a common understanding between the two sides with good communication.

Q: is there enough room to play in the design process?

Vanness: I think there is more and more room for play. The premise is to respect each other. In fact, it is like sending an album. When both sides catch each other's style and tacit understanding, then it will go smoothly.