Chongqing's Brand Influence Has Gradually Emerged And Has Become The Ten Major Garment Wholesale Production Base.

　　 Chongqing The professionalism of clothing festival is becoming stronger and larger. From yesterday's eighth China Chongqing international clothing festival press conference, the clothing festival will be held on December 21st ~23 at the International Convention and Exhibition Center.

　 The exhibition area is twenty thousand square meters.

"This session will be held on December 20th ~23." Ma Mingyuan, Deputy Secretary General of the municipal government, said that the "clothing festival" will focus on "fashion Chongqing and creative future". The exhibition area will reach twenty thousand square meters and will be set up. Brand clothing Five major exhibition areas, including clothing, textile surface accessories, clothing accessories, sewing and garment equipment, cultural and creative industries. In addition, during the "clothing festival", there will be a summit forum. At present, we have invited "famous marketing management experts", "China chain store association clothing industry consultant", "competitive intelligence, clothing dealer" magazine editor in chief, "Alibaba clothing industry senior query" Zhu Wenxin, and President of Shanghai channel fast construction network service outsourcing Co., Ltd., CEO Lin Han, Shanghai eco home natural products Co., Ltd., as the keynote speech, we expect that the forum will be over 300 people.

"There are two new features this year." Ma Mingyuan said, first of all, "clothing festival" will work with the Asian jewelry Federation and Shanghai World Trade mall, during the "clothing festival", organize jewelry, jade, jewelry and other exhibitors. At that time, the public can not only watch new clothes, but also buy jewelry on the spot. "Secondly, another obvious feature is the increase in professional buyers." Ma Mingyuan said that during the past seven sessions, the "clothing festival" was more inclined to sell in public. This "hammer" sale far failed to achieve the expected effect of the exhibitors. They also hoped to find professional buyers and carry out long-term cooperation. She said that the current "costume festival" will increase the professional audience's invitation to build long-term cooperation platform for enterprises. At present, we have organized hundreds of large commercial retail enterprises, major clothing wholesale markets, and more than 1500 professional visitors attending, negotiating and purchasing.

It is understood that two years of " Costume festival "Since its inception in 1998, it has successfully held seven sessions, with more than 3000 exhibitors of textile and apparel brands, and the amount of cooperation signed has exceeded 12 billion yuan. At present, it has become an important platform for western textile and garment purchasing and trading and export.

　 Take the platform to encourage Chongqing enterprises to "go to sea"

According to the statistical data released at the press conference, there are more than 3800 garment enterprises in Chongqing, and sales revenue has increased from about 4000000000 yuan at the beginning of the central government to 22 billion yuan in 2011. The number of people engaged in clothing production and sales has exceeded 200 thousand people. The industrial scale has been constantly expanding, the design and processing technologies have been significantly improved, and the brand influence has gradually emerged. It has become the ten most famous clothing wholesale processing and production base in the country.

"Although this year's consumption is generally weak, many enterprises are facing the predicament of economic downturn, but Chongqing clothing enterprises still achieve good results." Chen Shangfu, Secretary General of Chongqing garment industry association, said that according to the current statistics, the garment industry as a rigid demand has risen against the trend, and has achieved an increase of 20% compared with last year. Meanwhile, this year, relying on policies and industrial advantages, Chongqing's undertaking of the transfer of Eastern Textile and garment industry is accelerating. A large number of textile and garment enterprises such as Ruyi group of Shandong have settled in Chongqing, playing a great role in improving the industrial chain.

Ma Mingyuan believes that on the basis of stabilizing the domestic demand market, we can encourage a number of powerful clothing enterprises to try to "go to sea". It is reported that at present, the export scale of Chongqing garment enterprises is relatively small, and only about 2% are sold abroad. Not only are there only two categories of feather clothing and fur, but also the export countries are mainly concentrated in Eastern Europe and South Korea. In the future, we will organize cooperation between Chongqing garment enterprises and international buyers through the platform of "clothing festival", so as to promote Chongqing enterprises to go further and better.