National Brand CELE Launched "Post Olympic" Marketing

Public welfare activities guided by "2012 guides for scientific walking" were successfully held in Xiamen

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In the past three months, the Olympic Games, as the only designated leather supplier of the Chinese Olympic Committee, has taken the nationwide fitness as its "Post Olympic Games".

The focus of the project is to launch the "2012 guide for scientific walk" public welfare activities in eight cities and cities nationwide.

"CELE 2012 scientific walking guidance activities", as one of the national fitness activities, is hosted by the State Sports General Administration Social Sports Guidance Center and the Chinese Enterprise Sports Association. The sports bureaus of all places and the Beijing Sports Center Limited Sports Culture Development Co., Ltd. are responsible for hosting the 8 first tier cities in Changchun, Xi'an, Ji'nan, Shenyang, Beijing, Chengdu, Suzhou and Xiamen.

Each activity was attended by experts, giving participants a lecture on foot health knowledge, an interesting field experience, and an Olympic champion's help, attracting more than 2000 participants to experience.

With the Olympic Games Commemorative Edition

With the appearance of the corresponding leather accessories such as bags, belts, wallets and so on at the terminal stores, the curtain of "static Olympic Games" was opened, which made consumers have zero distance contact with Olympic supplies.

Since its establishment in 1995, the company has been emphasizing the consumer's comfortable wearing experience. In order to fit the brand image of the game, it has chosen to choose itself as a cooperative platform in the first tier cities.

Ma Boyi, general manager of Xiamen CE Le Industrial Co., Ltd., said: in the future, the company will continue to enhance the product's "gold content" and expand the terminal coverage. It will make "CELE" a national brand with a typical effect in the international market.