National Fashion Entrepreneurs Went To "PEAK Group'S 24-Hour Exploration Tour"

October 26, from Shanghai, Xiamen Quanzhou More than 60 fashion industry entrepreneurs from other places participated in the "Power of Private Enterprises - PEAK Group's 24-hour Exploration Tour" activity jointly organized by Changxiang, IBM and PEAK Group to exchange fashion enterprise management experience, discuss the severe situation facing the development of the domestic fashion industry today, and the activity passed the whole process“ Peak The group's official microblog, "Upward Bar Private Enterprise", "Make Extraordinary Community", "Changxiang official microblog" and other microblogs and online communities broadcast live, and many fans participated in this activity through online microblogs. Chen Jing, director of IBM Greater China Smart Business Development, said when attending the event, "The change in the consumption habits of the new generation of consumers will change the overall business operation of the enterprise. Consumers will gradually value the ability to provide personalized services and needs, which requires enterprises to respond to the supply chain in a timely and rapid manner. In the era of" fast fashion ", an unblocked upstream and downstream supply chain is the foundation for fashion enterprises to win!" During the activity, With the theme of "the era of smart business", Mr. Chen Jing talked with the fashion entrepreneurs present about "the way of fashion development".

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More than 60 fashion enterprise representatives across the country participated in the "Power of Private Enterprises - PEAK Group's 24-hour Exploration Tour" activity

Also present at this event was the CEO of PEAK Group Xu Zhihua Cheng Yanling, Chief Editor of Changxiang, Wang Jianyuan, General Manager of PEAK E-Commerce Business Unit, Bin Shoucheng, Director of PEAK Information Management Center, Cai Renyan, Senior Consultant of IBM Global Consulting Service Department and other guests. Mr. Xu Zhihua, CEO of PEAK Group, pointed out in his speech that, "Since its establishment in 1998, PEAK has been able to achieve several key success factors: 1. Internationalization; 2. Professionalization; 3. Persistence. PEAK's long-term development goal and mission is to create an international brand and a professional brand image. Since sports is the era of global competition from the beginning, internationalization is a must. PEAK Group takes the international route, aiming to use Global resources participate in global competition. " Ms. Cheng Yanling, chief editor of Changxiang, said that as a flag of Chinese sports, PEAK is also a pioneer of internationalization and specialization. As a myth of the growth of Chinese private enterprises, PEAK's sponsorship of the NBA is a key step in its internationalization. Later, Mr. Bin Shoucheng, the director of PEAK Information Management Center, said about the current development of information technology of PEAK: "We plan to achieve the maximum coverage of information technology in three years, covering every required business with information technology. From the perspective of system goals, horizontal, vertical, financial business integration, and online and offline integration are the goals we need to achieve in five years."

Representatives visiting PEAK Group headquarters

In the group discussion activity, fashion entrepreneurs from all over the country focused on "brand marketing: how can Chinese private enterprises build their own brands and win the international market through differentiated marketing methods?", "commodity management: how can consumer goods manufacturing enterprises solve complex commodity management problems?" "Smart commerce: in the era of e-commerce, how can traditional enterprises quickly respond to consumer needs and respond to market changes through business model transformation?", "Channel operation management: how can channel operation management be effectively driven through information technology?". A spokesperson from the "Brand Marketing" group said: "With regard to the theme of how Chinese private enterprises can build their own brands and win the international market through differentiated marketing, we have talked about two words, one is the" marketing "method and the other is the" marketing "aspect. The marketing method should focus on localization, be close to consumers, and be close to consumers' consumption habits and cognition. The marketing aspect is that no matter which brand is made, Just two words, one is' deep ', the other is' wide'. From the perspective of sales, it is particularly important to improve your communication ability with consumers in breadth and depth by various means. ". At the same time, he said that no matter how changeable the enterprise's sales methods are, professionalism and support are the basis for the success of the enterprise. At last, he gave his own opinion: "Smart marketing can use IT means. IT can become smart marketing."

During the event, guests from all parties expressed their own unique opinions. There were differences and resonance among them, but there was only one core, that is, to jointly contribute to the sustainable development of China's fashion industry.

Fashion entrepreneurs actively communicate with enterprises to discuss the topics they have obtained, and the atmosphere at the event is warm

Each discussion group will form a theme board and make an impromptu speech on the spot

Explore PEAK's journey - peak dialogue: Cheng Yanling, chief editor of Changxiang (first from left), Wang Jianyuan, general manager of PEAK's e-commerce business department (second from left), Xu Zhihua, CEO of PEAK (third from left), and Chen Jing, director of IBM's e-commerce development (first from right)