The Preparation Stage Is The Focal Point Of Clothing Promotion.

It is now the usual competitive trick of Shang Chao, but sometimes there are no plans before Clothing promotion, no analysis or follow-up in Clothing promotion, no summary review after Clothing promotion, blind Clothing promotion leads to high and low sales of stores, and even the loss of existing price image is lost and the loss is outweighed. Therefore, how to choose clothing for promotional clothing and how the clothing of each category should be reasonably distributed, according to the premise that the sales promotion of clothing promotional items can be improved by the following plan:

Clothing sales clothing accounted for.

ABC clothing accounted for, AB clothing 30-40%, seasonal clothing 20%-30%, 20% of the time clothing, functional role clothing accounted for, image costumes (make explosive price 10% - 30%, sales clothing (mainly clothing promotion price can also do super low price 40% - 60%, efficiency clothing makes super low price 30%.

Price structure, shocking price clothing, clothing promotion price lower than the normal price 30-50% zero gross or negative gross profit, ultra low price clothing, clothing promotion price lower than the normal price 15-25% gross margin 2-3%, clothing promotion price clothing, clothing promotion price lower than the normal price 10% gross profit rate is flat.

The basic principles of combination of format and clothing structure.

The breadth and depth of Clothing promotion choices in different formats.

Store store: clothing width is more important than depth, requiring rich and varied clothing.

Breadth analysis: take care of different needs of different consumer groups, such as: group buying / personal / male / female / eating / using / playing.

Attract customers to complete one-stop shopping.

Depth analysis: key sectors in different sectors

In depth clothing sales promotion, community stores and other standard super: clothing depth is more important than width, requiring more categories and small categories, similar clothing has selectivity, to attract target customers' livelihood needs.

Depth analysis: focusing on a certain type of clothing sales promotion clothing (food or fresh category).

The depth planning of clothing promotional clothing; strategic clothing structure and local consumption habits to plan category and single product depth strategy; seasonal clothing as the standard, to ensure the width of clothing, adjust the depth, based on the regional business competition survey, establish a comparative price band as the core, promote sales.

　　服裝促銷的寬度規劃;與區域商圈的競爭對手要有差異性，要符合目標顧客的消費習慣;與其他服裝要具有關聯性，要符合門店的發展模式，要根據服裝大類的交叉貢獻比率進行周期性調整，要具備實施服裝促銷門店業態的特定服裝，服裝促銷服裝的功能性角色;形象服裝：超低價/優質/生活必需品 起到吸引客流的作用做驚爆價，但嚴格控制服裝數，可考慮限量銷售，銷量服裝：季節性服裝/知名品牌 高周轉率，起到補充毛利的作用，主要做服裝促銷價，也可做超低價，要求可持續性低價，要保障銷量，庫存周轉快，如：各部門有代表性的服裝(油、酒、飲用水、內衣、家電;效益服裝：有吸引力的個性化服裝/關聯性服裝/新品 質量好，價格敏感度一般，能引起沖動性購買，做超低價，但毛利與正常售價持平。

Tips for choosing clothing promotions.

Ahead of season, satisfying consumption and stimulating consumption: getting the first wave of consumption before higher margin and competitive heat wave.

We should pay attention to the clothing choices of the consumer groups in the main business areas, such as the clothing of the community store and the condiment of the vegetable shop.

Increase the packaging specifications of clothing promotional clothing, reduce the average price of clothing, such as: edible oil: 1 liters to 1.5 litres.

Choose disposable clothing, mainly for the promotion of C brand, such as: new beverages, biscuits, paper role: strive for additional sales, to avoid the impact of fixed item sales in the future.

Good at choosing sensitive clothing, A: low value, easy to consume, large demand, quick turnover, high purchase frequency, low cost to benefit more customers, create low price image, such as: roll paper, battery; B: low frequency of purchase, slow turnover, impulse buying under clothing sales promotion, create extra sales.

Choose price elasticity higher than clothing.

Clothing with low price elasticity will not drive much sales even if the profit margin is too large.