361 Degree Chairman Ding Jiantong Personally Runs Procurement.

361 degree chairman Ding Jiantong Ding Jian Tong, 361 degree chairman, Forbes billionaire on the list, in Jinjiang shoe industry is definitely a loud figure, but he still often personally do the procurement.

A few days ago, the reporter saw Ding Jiantong in the factory of 361 degrees.

At that time, he was going to stroll around the shoe material market as usual and see what new materials were on the market recently.

Knowing the reporter's intention, Ding Jiantong found out the photos of the old house that he had built up, and enthusiastically told reporters about the unusual pioneering story.

When he started to walk, he stared at the passers-by's shoes. In the shoe making industry of Jinjiang, Ding Jian Tong was not the first to start.

"In the early 80s of last century, many people in Chen Dai began to make shoes, and the Jiangtou leather factory had formed a certain scale."

Seeing the changes around him, Ding Jiantong could no longer sit still.

In 1983, Ding Jian Tong borrowed 2000 yuan from the East and borrowed money in his own house.

"My house is very small, I remember when the floor was covered with soles, vamp and thread, and even the bed was full of glue, and often slept only half of the sleep."

At the beginning, the 4 children of Ding Jian Tong were helping at home. The eldest son made soles of shoes, eldest daughter learning net shoes, and his little daughter learning proofing, while Ding Jiantong groped for the skills of designing shoes.

"At that time, I was fascinated by learning, walking on the road will look at other people's shoes to see, after going home, they used scissors scissors and hammers."

Ding Jiantong said that at the beginning, only 5 pairs of leather shoes could be produced a day, and then 20 pairs and 30 pairs of shoes became slowly proficient.

After the shoes were made, Ding Jiantong had to cycle to sell the leather shoes to the small wholesale stores in Quanzhou and Shishi everyday.

"A pair of shoes could earn 3 yuan at that time."

After the development, the employee dormitory is better than the office. As the business grows bigger and bigger, it is hard for the family alone to cope with it.

So he began to hire several Xianyou people to help the workers.

With workers, the factory was opened, and was then called "Huafeng shoe factory".

In 1985, Ding Jiantong introduced a molding shoe making equipment.

"Good guy!

Just put the ingredients in, and come out with a pair of sneakers.

Ding Jiantong said that the tourist shoes brought him a lot of profits. At that time, he could produce more than 10 thousand pairs of products, and the products were continuously sent to the Northeast market.

Since then, Ding's business has entered the fast lane of development.

Because Ding Jiantong had been bitter, he knew that the poor had a bad life.

In 1995, Ding Jiantong built the first worker's dormitory in the existing factory area.

"It's equipped with air-conditioners, televisions, and hot water for 24 hours."

Ding Jiantong said, at that time, many people could not figure out why he spent so much money on the workers.

On the day of the interview, Ding Jiantong walked around the dormitory with reporters.

Reporters found that the hallway of the dormitory building is very clean, and there are flowers and plants on the balcony.

Walking in the factory area, the workers greeted Ding Jiantong warmly, and Ding Jiantong could also call out the names of the workers.

361 degrees is now one of the top sporting goods companies in Jinjiang, with sales outlets all over the country. But now Ding Jiantong, who is 67 years old, is still not idle. He has to turn around the workshop every day.

"People can't be idle, I still have a lot of things to do!"

Ding Jiantong said that the quality of shoes was his biggest concern, because the younger generation of entrepreneurs in Jinjiang had little experience in production.

Dialogue reporter: do you remember when you decided to make shoes?

Ding Jiantong: how can I not remember?

At that time, Jinjiang could not buy shoes for shoes. At that time, I brought home only 2000 yuan deposit and ran to Xiamen to buy shoe materials.

After the material was bought, there was only money left for the return ticket, and even the money for dinner was gone.

Later, I was a teacher of Xiamen leather company. It was not easy for me to take me to their canteen.

Reporter: you are the first batch of entrepreneurs who built apartments for workers in Jinjiang. But how much do you spend on building apartments for employees?

Ding Jiantong: the boss can make money, and the employees are very successful. I have no reason not to let employees live a better life.

Reporter: are you so good at workers? Is it related to your suffering?

Ding Jiantong: as a bitter person, I know that going out to work is not easy.

In fact, the workers are sentient and righteous. If you treat him well, he will respect you and will contribute to the development of the enterprise.

Reporter: why is your office so "stingy" compared with the beautiful staff dormitories, leaving only two ordinary sofa except desk and tea table.

Ding Jiantong: the office is enough. There is no need to talk about ostentation.

I am a farmer. No matter how big the business is, I will not forget it.

I am very displeased with those who are "bad at money", and I do not want to be in contact with them.

Reporter: why do you still go out shopping in person?

Ding Jiantong: (laughs) I'm a restless person. I can't bear to sit in my office and sign papers all day.

Now, the body is still very strong and can run to the market to understand the actual situation in the industry.