Clothing And Fashion Industry, Fish And Bear Paws Must Not Have Both?

"China's fashion industry has three major breakthroughs in promoting creative value-added."

Recently, China

Vice chairman of the Federation of industry and director of the Organizing Committee of China Fashion Alliance

In the third China fashion industry forum, the "good side" is put forward. China's fashion industry needs to start from three aspects: concept innovation, technological innovation and platform innovation.

Fashion "soil" fester

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Industry is the vanguard of the fashion industry, playing an important role in the fashion industry.

Chen Guoqiang, director of the Institute of industrial economics of China Garment Association, admitted that according to the prosperity index of clothing industry, the overall operation of the third quarter was in a cool blue area, and the prosperity index continued to fall.

However, Chen Guoqiang is still confident about the future development.

In Chen Guoqiang's view, the pformation of enterprises is very important. In the middle, we must have confidence in the industry, and we should also see the existing problems.

When enterprises are close to the two sides of the smile curve (design and marketing), they can not abandon manufacturing links.

Therefore, Chen Guoqiang refined the clothing industry to "five rings", that is, design research and development, production and processing, marketing, after-sales service and product recovery.

Sun Ruizhe is also optimistic about the development of China's fashion industry.

"Chinese society is changing to a consumption oriented country, and the fashion industry with the characteristics of creative culture and personality consumption will usher in a historical opportunity."

Sun Ruizhe pointed out that the history of world development shows that when the per capita GDP exceeds 1000 dollars, a country's economy will enter a new development period, and consumption demand will be upgraded to development and enjoyment.

According to the data released by the International Monetary Fund, China's per capita GDP reached 5414 US dollars in 2011.

At the same time, modernization is also a major factor supporting the development of industry.

"Urbanization will undoubtedly bring great impetus to the pformation of Chinese society, the pformation of people's life style and the improvement of consumption level."

Sun Ruizhe explained that China's modernization drive is marked by industrialization, agricultural modernization and urbanization. China's urbanization rate will reach 65% to 70% in 2030, which means that in less than 20 years, the urban population will increase by 300 million.

At present, the income of urban residents is 3.1 times the income of rural residents, and per capita consumption is about 3 times.

In Sun Ruizhe's view, in the next 20 years, the important proposition of China's fashion industry is how to position itself in the context of increasing consumption level and diversifying consumer demand.

To grasp the fashion of the masses is to truly grasp the right of fashion discourse.

Fashion chip is still missing.

In the view of many analysts, lack of creativity is one of the important factors hindering the development of China's fashion industry.

So what hinders the promotion of creative value added?

Sun Ruizhe pointed out: "China's creative design ability is still relatively weak, the Incubation Mechanism of creative talents is not perfect enough, and there is also lack of effective capital investment, lack of systematic technical support and practical support for large-scale production capacity.

In addition, there is a vacuum in intellectual property protection for creative design. "

If we want to break through this bottleneck, Sun Ruizhe believes that first of all, we should innovate our ideas and speed up the integration with the cultural industries such as communications, publishing, film and television, music, advertising and so on. Secondly, technological innovation, ecological environmental protection and intelligence can bring sustainable development power and more flexible interaction mode; third, platform innovation, so that communication can create greater added value, so that Chinese brands have more fashion discourse power.

Jin Bei, director of the Institute of industrial economics of the Chinese Academy of Social Sciences, emphasized the importance of culture.

He pointed out that "China's enterprises and products have low cultural content and high profit seeking tendency, and the source of fundamental culture is not clear."

China's industrialization must follow a highly differentiated route, and fashion industry is also the same.

It is worth mentioning that many local governments have made clear plans to patch up the gap of the fashion industry.

"Shanghai will add two special funds from the angle of financial support. One is the special fund for brand development, which encourages the development of independent brands and the remodeling and revitalization of old brands and old ones. The two is the special support fund for the creative design industry to encourage the development of Shanghai's creative design industry."

Liu Jian, deputy director of Shanghai economic and Information Committee, revealed on the forum.

In 2011, Shanghai's fashion industry achieved a total output of 151 billion yuan, an increase of 18.1% over the same period last year, an increase of 42 billion 181 million yuan, an increase of 10.5%, an increase of 2.29 percentage points over the growth rate of GDP, and a 2.76% contribution to Shanghai's economic growth.