The Transformation Process Of Henan Garment Industry In The Past Ten Years

In the past ten years, the garment enterprises in Henan have grown from nearly 2000 to more than 8000, and the total output value has increased from 1 billion 500 million yuan to about 60000000000 yuan. From the Henan clothing conference, the author got the news that in the next 5 years, Henan clothing enterprises will have big moves.

5 years later, the clothing industry in Henan will achieve a sales income of 300 billion yuan. From the Henan clothing conference, I learned that in the next 5 years, Henan garment enterprises will increase from more than 8000 to 15000. Not only that, Henan clothing It is also necessary to achieve the goal of women's trousers in Zhengzhou.

　　 "Rich" is already in existence.

From 2002 to the ten year, it is an arduous struggle for Henan garment enterprises. Renting houses, buying clothes, having no brand and training stalls, the owners of local clothing enterprises in Henan generally have such experience. No factory building, no factory building, no brand to create brand, Henan clothing enterprises from the stalls to direct stores, stores, and set up their own design team.

In the past ten years, Henan Garment enterprises from nearly 2000 to more than 8000, the total output value increased from 1 billion 500 million yuan to about 60000000000 yuan. From 2004 to 2011, the province formed four famous brand industrial clusters in Anyang, namely, China's knitted knitted cities in China, 27 women's trousers cities in China, Xingyang's clothing industry in China and the new textile and garment bases in Zhongyuan District.

The Henan clothing conference attracted 13 Taiwan textile enterprises. Xu Wenzheng, Secretary General of Taiwan Textile Development Association, told the author that the competition of textile industry in Taiwan lies in fabrics and accessories. To participate in this conference is to establish cooperative relations with Henan's garment industry and provide better fabrics for Henan's clothing.

The next 5 years will be the 5 year for Henan's garment industry to face major development opportunities and industrial transformation and upgrading.

Executive chairman of Henan clothing association Li Gang Tell the author, Henan clothing should give full play to its own advantages and firmly lay the advantage position of women's trousers, and strive to realize the leaping development of Henan's clothing.

　　 "Expensive" is hard to do.

5 well-known trademarks in China, 24 famous trademarks in Henan, 24 famous brand products, Henan clothing from no brand to the emergence of a large number of consumers can trust the independent brand.

In 2011, "China clothing Convention", the 12 clothing enterprises in Henan Province, such as M·SUYA, costumes and cloud top clothing, were among the top 100 Chinese clothing categories. This is also the first time that the Henan clothing Corps has entered the 100 strong ones. So far, the brand construction of Yu faction clothing has achieved initial success. As a brand, we must have brand value. However, compared with the brand of thousands of yuan brand clothing, Henan's local clothing is still lingering in 100 yuan.

Li Gang said that Henan's clothing enterprises "get rich" is very easy, but the clothing brand "expensive" is very difficult. Li Gang and Chen Yongbin are also worried about the general manager of Zhengzhou leading show Clothing Co., Ltd., Chen Yongbin, Chen Yongbin once hit the Henan clothing ills - brand name, no real brand. Chen Yongbin said: "from the point of view of brand operation, many enterprises in Henan say that they are making brands, and in fact they are wholesale."

The clothing style is short of innovation, the grade is not high enough, the clothing brand is relatively weak, the popularity is not high, and the comprehensive strength is not strong. This is a huge challenge for the local garment enterprises. "At present, almost all enterprises in our park are producing more than they can sell." Li Gang said.