Tonlion Unveiled The Sixteenth Ningbo Fashion Festival

Ningbo International

The festival will last for 4 days in from October 25th to 28th.

Among them, the sixteenth Ningbo international clothing

The Expo opened 6 exhibition centers of Ningbo International Convention and Exhibition Center.

YOUNGOR, Shan Shan, Luo Meng, Taiping bird,

And so on, let us see the strong appeal of Ningbo international clothing festival.

Tonlion is an old but young brand. Its old way lies in its development over the past decade. Young people are constantly creating new values.

As a clothing brand, Tonlion leads the fashion trend, and the essence of the trend is change and innovation.

The market is changing rapidly, and enterprises must keep up with each other and even catch up with the market changes. Whether in marketing, brand building, product development, or industrial chain building, enterprises should focus on the core advantage resources, create the core competitiveness of the brand, and create the brand new value in a clear and consistent brand context.

Deep ploughing products, fine channels

In the more than 10 years of Tonlion's development, the product positioning has always been youth.

Although Tonlion keeps a leading position in competition with the category, but in the increasingly fierce competition in the apparel industry today, we should strategically carry out a comprehensive upgrading and upgrading of the brand, deepen the cultivation of products and make detailed channels.

In order to meet the R & D of product lines, Tonlion set up R & D centers in Shanghai a few years ago, developing more than 3000 products and abundant product structure every year to meet consumers' individual needs to a greater extent.

More than 100 Majors

Perennial market research in Europe, Japan, Korea, Hongkong and other places, always grasp the international fashion trend, and combine their own ideas and creativity, constantly integrate new elements into product design.

Based on a comprehensive survey of the market, the consumer lifestyle and consumption patterns are studied and analyzed, subdivided consumer groups, fully tap the potential demand of consumers, accurately locate the style of brand products, launch the new two main series of Casual and Style, and divide the four main styles according to the differences between men and women in the two main series, the street style of Japan and South Korea under the Casual series, the sweet style of Japan and South Korea under the Style series and the urban style of Europe and America.

The Japanese and Korean street style under the Casual series is full of youthful flavor and strong street fashion sense in Japan and Korea. It is suitable for 16-22 years old. They enjoy relaxing and relaxing time. They are breathing fresh air all the time. They follow the design with texture materials, draw the essence of Japan and South Korea street, and combine the current popular elements. They pursue natural pleasures from the edition, color and collocation, and are full of strong personal spirit. When they appear on campus, travel, gathering, and any corner of the street, they are all fashion exposure points.

The Style series is an important innovation of Tonlion. It provides a new style series for many men and women who travel in the city.

Style the sweet style of Japan and South Korea, suitable for 22-28 years of age, less ladies and light mature women, is a model for girls to pition from youth to maturity. Style's European and American urban style, exquisite quality, unrevealing light elegance, is suitable for 22-30 year old young gentlemen with various formal and informal occasions.

The inspiration of Style series design is from the urban life. It takes modern art culture, classic popular elements, big brand design concept, and attaches importance to profile and material. These are all beyond the established impression of Tonlion brand, breaking through the past style, pforming the groom's gentry and temperament lady.

If the product is the heart, then the market channel is undoubtedly blood, which is complementary to each other and indispensable.

In terms of channel expansion and subdivision, Tonlion changed its own shop model and implemented the agent system.

At present, there are more than 500 stores in the capital cities of more than 60 square meters in China, and different types of stores, such as concept stores and flagship stores, are set up in different commercial areas and business atmosphere. In core cities, they focus on flagship brand experience stores, not only consolidate Tonlion's market position, but also provide a visible position for brand communication, and enhance brand business value.

After the full implementation of the franchising system, Tonlion launched a "futures order system" which is more in line with the market rhythm, that is, from the traditional matching system to the order system. This mechanism has further accelerated the market responsiveness of goods and reduced the operational risk.

Futures ordering system solves the contradiction between information asymmetry between production and sale.

At the four annual order meeting, the agent brings the latest market information, and the staff of Tonlion's design, research, production, marketing and other departments are able to get the most real-time market feedback information when they recommend new products to agents across the country.

The futures order system has brought a double increase in sales volume and profit for Tonlion.

In the face of a new round of development, Tonlion plans to achieve 5000 sales outlets and 10 billion sales scale by 2015, build a nationwide three-dimensional sales network, establish 100 image shops with an area of more than 500 square meters in the central city, at the same time, enhance brand competitiveness and influence, and integrate competitiveness into the top three industries.

Upgrade terminal image, hardware synchronization software

It is also based on the stylized adjustment of Tonlion products and the importance attached to the stores. The image of Tonlion terminal stores has been upgraded and replaced this year.

Tonlion in Ningbo area shop image renewal first choice Wanda Tonlion shop, is called the seventh generation image shop.

The new facade adopts the white background red brand fixed chromatography, adopts the geometry block situation, the small shop uses the stainless steel strip as the dividing line, the big shop uses the acrylic light as the segmentation, the concise atmosphere does not lack the individuality element.

The whole shop is concise and bright, and the beige walls render a warm home feeling, which is more compatible with the display requirements of men's and women's clothing.

In terms of product display, the seven generation props focus more on cowboy area and

The shelf design of the district is the research and development of targeted props combined with the characteristics of Tonlion products.

According to the different product styles, the display props have also been completely designed. The white matte lacquer backboard is combined with the wood grain color wood frame edge, the whole prop structure is reasonable, the display is clearly defined, the sales value of the product is improved, and the brand value of the consumer's mind is achieved, so as to achieve the ultimate goal of improving sales performance and strong brand.

It is understood that the seventh generation of props in Ningbo, Xi'an, Lijiang, Yangzhou, Heze, Hainan and other cities in the promotion and application, the effect is good.

And the new concept store, which was unveiled in July this year, is the best example.

The facade design of the shop with metal sense and industry highlights the stylization of the Tonlion brand, creating a warm and comfortable home environment with casual series of wood coloring and white lines. It brings a more qualitative shopping experience with the black series and the texture of the cement wall. The image promotion director of Tonlion said: "we have to create an exciting and unexpected experience for the customers. Every detail in the shop is interpreting the new image of Tang lion. It can show our changes in a space and atmosphere, and maintain a clear and consistent identity on the whole as well as in the style."

Innovative brand marketing, electronic commerce, film and television forward

Now is an era of experience economy, and also a meager profit era. It is also the era of new media and traditional media playing chess. Brand communication is faced with many challenges and opportunities, but there is a rule: who can interact with consumers most effectively, who can firmly grasp the market opportunities.

Tonlion is fully aware of the quintessence of brand communication, and has made a substantial and innovative adjustment in advertising communication strategy: let film and television marketing speak for the brand, let social network interact for brand, and make e-commerce serve brand.

At the end of August, "spicy hot women" was premiered in Hunan satellite TV. Tonlion acted as a sponsor of casual clothes for the show. It has made an implantable marketing. The heroine in the play is wearing Tonlion's new season products. It also expresses its appreciation for Tonlion's costumes and deduces the brand idea of "surprise because of change."

According to the promotion cycle of the drama, heavily invested in the development of the TV drama, the three-dimensional interactive marketing has made a lot of topics for the brand word of mouth communication.

The role of implanting ads is subtle. In today's diversified brand marketing, it is a new trend of Tonlion brand marketing to put the brand in TV dramas or movies, and display its image through the mass media such as film and television.

Not only is film and television marketing, but for any consumer preference and active marketing, Tonlion is always willing to be the first to eat crabs.

A few years ago, Tonlion began to promote and prepare interactive marketing projects, naming Tencent entertainment channel, convening civilian spokesmen, etc., through micro-blog and network viral marketing.

With the rapid growth of e-commerce, the form of online shopping has increasingly penetrated into the consumption layer.

The rise of Tonlion in recent years is also closely related to the full use of online e-commerce channels.

Tonlion online shopping set up a special database for consumers, provide information in time, conduct one to one marketing, and display the brand design concept intuitively and fully to consumers through the network, reducing the shortcomings of information degradation and flat channel.

Integrating communication resources, innovating marketing methods, constructing an overall communication network, providing consumers with online and offline interactive fun consumption experience, and building a broader brand marketing platform.

Tonlion brand statement

In 1995, the trend brand of Ningbo Bo Yang Clothing Co., Ltd., Tonlion was born. Tonlion adheres to the brand idea of "surprise because of change", and tailor its exclusive clothing brand for young people in China.

Now, the sales volume of Tang lion has exceeded 20 million, ranking the top of clothing sales in Ningbo. Nearly 3000 stores and specialized offices cover 32 provinces and municipalities directly under the central government. The annual sales volume of up to about 3000000000 Yuan, and the annual market growth strength of 60%, make Tonlion become the banner brand of the domestic apparel industry.

Tonlion is well versed in the way to create the sales network. The nationwide three-dimensional terminal network makes the network cover more than 90% of the first tier and second tier cities, more than 80% of the three line cities, and set up a brand image shop in the central city, so as to consolidate the regional market with strong strength.

The rapid growth of the brand is also inextricably linked to the support of business partners.

In 2010, Tonlion made a magnificent sales vision: in 2015, sales target exceeded 10 billion, and the number of stores expanded to 5200.

Tonlion is willing to share its Tonlion brand with its business partners through its accumulated brand and network advantage platform.

Since 2005, Tonlion has been evaluated by the world brand laboratory for the three consecutive year as "China's 500 most valuable brand", with a brand value of 3 billion 192 million yuan. After that, Tonlion has successively held a number of proud glory such as "China famous trademark", "China's favorite youth casual wear brand" and "Chinese clothing brand annual award".

In 2008, Tonlion launched the mode of network marketing. It signed Jam Hsiao, the new king of Taiwan, as the spokesman of the third generation of celebrities. In 2009, he selected the grand ceremony of Princess Jam Hsiao to win the Tang Dynasty.

From the former clothing brand new Wang to today's trend of brand star power.

Every day, Tonlion is growing rapidly. Every year, Tonlion is writing a new chapter.

Tang Shi Sheng lion rises, brilliant remains to be continued.