Foreign Brands' Double Standards At Home And Abroad Have Been Criticized.

The price of the same commodity at home and abroad is very different. Recently, the news related to this is constantly reported: Nike has been punished by double standards at home and abroad. This price difference makes many netizens laugh at the hottest "Yuan Fang Fang": Yuan Fang, what do you think?

The same Nike Basketball shoes In China, not only the price is more than 500 yuan higher than that of foreign countries, but also sold abroad is a double air cushion, but it has become a single air cushion in China. Nike sports company paid a fine of 4 million 870 thousand yuan for its "double standard". This is also the first ticket issued by the Beijing industry and Commerce Department to "double standards" for enterprises.

In fact, the reporter noted that not only is Nike, but some foreign brands have been carrying out double standards and two prices at home and abroad.

Because of the double standards at home and abroad, the high-end water Evian mineral water has been repeatedly launched on the domestic quality inspection blacklist. Not only that, its selling price abroad is much cheaper than that in China.

One claimed to be U.S.A Ms. Gu, who lived in China for ten years, said that Haagen Dazs was very cheap in the United States, and it was also $two or three. In China, Haagen Dazs has become the "nobility" in ice cream, which makes many Americans feel puzzled.

In addition, there are also "foreign brands" such as "Ji Wan" noodles and "fast food companies". They are very "civilians" in their own homes. After moving to China, they not only regained their vitality, but even changed into "nobles".

"Selling expensive, quality is not good, is this not implied that we are stupid?" yesterday, reporters interviewed some consumers on the behavior of foreign brands. Many consumers believe that the behavior of foreign brands is actually discriminatory pricing, but who actually spoiled the foreign brands? Why do foreign brands dare to do so?

Lu Xiaoming, director and general manager of MontBlanc (China) Co., Ltd., China, declassified Luxury goods When it was priced, it was mentioned that in the Chinese market, tariffs accounted for about 5% of the final retail price of luxury goods, and the pricing strategy of the brand decided everything.

In view of the "inside and outside" practices of foreign brands, the industry believes that although the Chinese market is extremely important for multinational companies, they do not attach importance to China from their mentality. Because the product is good, the feeling can be "without fear".

"This is actually discriminatory pricing." Song Xiangqing, executive vice president and Secretary General of Henan Institute of business economics, believes that the implementation of two kinds of pricing and double standards at home and abroad reflects the mentality of Chinese people, namely, hunger and thirst for foreign brands and worship.

In addition, this shows that China's domestic high-end brand competition is not enough, if we can introduce more similar brands to participate in competition, then the price will naturally come down.

The behavior of foreign brands indicates that the lack of business ethics of foreign brands is much lower than that of foreign countries, and the domestic cost of labor is much lower. Although tariffs increase, the price should be relatively consistent, or that the price of foreign brands in China is higher, but it can not be too high.

Song Xiangqing suggested that the next step is to strengthen the supervision, guidance and management of foreign brands in terms of service and pricing. We welcome them to enter the Chinese market, but we must abide by international business rules and not arbitrarily set prices to harm the interests of Chinese consumers. It is necessary to strengthen the introduction of similar competitive brands with the same grade, and strengthen publicity so as to ensure the return of foreign brand prices to rational competition.