Innovative Thinking In Running Clothing Stores

Running casual wear, clothing The sales of 73yuan have been popular for three years or more, and the sales of these items have been popular from 1 to 3 days ago. He said that in the past, he could not bear to lose money to digest inventory, but after listening to Mr. Zhu's theory of "inventory is profit" and "magic box", it inspired him a lot. Is it better to make money rolling or to eat inventory bit by bit? It has been proved that he has not only paid a high price in human resources, material resources and warehousing, but also the value of goods As the number of years goes down. After the digestion of inventory, the funds are invested in the goods in the current quarter, resulting in a significant rapid increase in profits.

It seems more crazy to let customers shop for free, but in fact, there are hidden secrets. If there is a shopping demand and the price is similar, customers will definitely choose it, and maybe they will have a big fortune! From the perspective of profit, the activities not only attract tourists, but also get a free day every month, and the discount is 1 / 30 of the total turnover, This does not add to the fact that some customers spend 200 yuan on lucky days. As a result, when they have a free experience, they like 318 yuan of goods and make up the payment. Whether it is cost-effective or not can be understood by a calculation. It's just like people do things. It's easy to succeed when doing what they are best at. So is the capital investment. Only by quickly digesting the inventory and applying the funds to the goods that can generate the most profits, there will be a high return. This is what we do to digest inventory Clothing marketing The premise of planning.

The highlight of the event is that the reason is appropriate, especially the price is consistent with the festival figures, which deepens the connotation of festival promotion. The 7-day sales restriction and low-price dumping create a tense atmosphere of overdue waiting, which has played a very good momentum effect. It belongs to the classic representative of short, flat and fast digestion inventory. Clothing marketing has no national boundaries. Auctions can let antiques appreciate. We can also let limited edition clothing shine in clothing stores. Business school teachers make this possible in the classroom.

The reason lies in the creation of atmosphere. Imagine, if this scene is in a VIP banquet, a limited edition fur dress with a starting price of 8880 yuan starts shooting, will her situation end with 200000 yuan? Absolutely possible. When people are at the auction site, in the auction competition bit by bit, the chaotic scene is very difficult to make you focus on the value of the goods themselves, and people's competitive and vain temperament will naturally burst out. So what about shooting from the opposite direction? Mr. Zhu also took real pictures in the class of Zhongyan business school, starting at 980 yuan, and reducing the price by 100 yuan each time. Whoever shouts to stop, raises his hand first, and the shooting belongs to whom. The result is 780 yuan, and the reason is the same. Auction promotion is applicable to limited edition. For luxury clothing stores, it can be used as a permanent project at VIP new product gathering, forming the core power and competitive advantage of the brand, and adding new profit points for the brand. Auction promotion also embodies four main points, because the limited amount has the value of auction, creating tension through auction and establishing strict rules of the game - the last bidder who loses in the auction gives 300 yuan to the successful bidder To cash (authority) in public.

The above cases only open our clothes in a corner Marketing thinking In order to use "clothing marketing" to burn the off-season, we still need to create a beautiful "clothing marketing" based on our own regional environment, customer characteristics, standing in the perspective of consumers, combining with appropriate reasons, atomic bomb like fashion marketing momentum (willing to give), in place activity permissions, bold thinking without capping the top for exclusive creativity.