Satisfaction Is The Designer'S Natural Enemy. Wu Xin Yi'S History Of Grassroots Struggle.

"After 70" Wu Xin Yi Just like the name his parents gave him, he used to create "new ideas" to conquer customers and markets. In the circle, Wu Xinyi's growth in design is a history of grassroots struggle.

Learning in the 90s of last century Clothing design The design of a designer is basically the same, from general worker to sample worker and then to design. At that time, he was determined to go outside to break the world. "The outside world is wonderful, the outside world is very helpless, when you think the outside world is wonderful... I am always looking forward to you. " Whenever Chyi Chin's singing rings, Wu Xin Yi always thinks of those days when he left home.

"No matter what a consequence, I would like to bear it, because I yearn for the outside world and yearn for a better life." Wu Xin Yi recalled that when he first started working in the village, he was one of them. But it's been sixteen years. Wu Xinyi said, after he entered the factory a year later, he had the idea of becoming a teacher, and his mother rejected it. In the eyes of Wu Xin Yi's mother, his son had just had a craft to learn another one, probably picking up sesame seeds and losing watermelons. Indeed, in the 90s of last century, there were few people who made costume design. Although the group had a high income and a high status, not everyone could learn well. Fortunately, Wu Xinyi's father secretly called him in the clothing school. In the next three years, Wu Xin Yi lived a part-time job. It was not until many years later that his mother agreed to take up this business. With this understanding, Wu Xin Yi goes further and further on the design road of Liang Zhuang, and goes farther and farther into the sunshine.

There are a lot of stone lions Pretty dress Enterprise, but not every enterprise can occupy a place in the broad market. Wu Xinyi said that when the quality of the dress was particularly serious, it was the details and the grasp of the trend. "For designers, every piece of clothing is actually life, not only to put the brand connotation on it, but also to find the elements of market demand." Just like Wu Xinyi's skirt this summer, how to skirt it, and the skirt style is suitable for close fitting or loose leisure. This is a very profound knowledge. "Even with the application of one more rivet on the skirt, the designer should have a sense of propriety. There are too many points and too little."

Satisfaction is the designer's natural enemy. Once satisfied with the status quo, design inspiration will dry up, people will become lazy, start copying and imitation, and lack of innovation consciousness. There, he understood the strong vitality and hematopoietic function of a brand through the expression of his designer, where he learned the bold application of elements, weaving ribbons, rubbing cotton cloth, and impacting colors. "This is the spanformation of my mind. Since then, the overall elements of product flavor, style and style have been clearly structured in my mind." Style is to tide or tradition, Wu Xinyi has a frame of mind.

How to make a designer keep his passion for creation, especially grass roots designers? Wu Xinyi said, it's a pleasure to learn from work. "There is a sense of achievement in the order of their own works, which makes the designer have the power to create again."