Asia'S Joint Venture With EFEM

Announcing takeover in Istanbul

The company's 70% stake in the establishment of a joint venture UBM ICC, to jointly develop EFEM baby products exhibition, and further expand the world-wide baby products industry.

EFEM is a famous mother and baby Exhibition (MBCP) and autumn and winter in Turkey

Sponsor (Wintexpo).

The MBCP exhibition in Istanbul was first held in 1992 and has become the third largest baby show in Europe.

The MBCP 2012 exhibition is held at CNR Expo, Istanbul, with an exhibition area of 30000 square meters. The exhibition is held at CNR International Exhibition Center.

Every year in Shanghai, hosts the Shanghai CBME baby show and the CBME children's wear show (CBME), the largest baby show in Asia.

CBME 2012 brings together 1287 international exhibitors and 53583 visitors.

The exhibition is located at the New International Expo Center in Shanghai, with an exhibition area of 115840 square meters, an increase of 44% over 2011.

With the success of CBME, we announced that we will host the CBME exhibition in Brazil and India in 2013 on the CBME 2012.

The exhibits of MBCP and CBME also cover clothing, furniture, toys, food and services.

The two exhibitions are based on the fast-growing market: China has the largest population in the world, and its consumption power continues to rise, especially in infant products and services, while Turkey has the highest birth rate in the world.

EFEM founder and managing director

He said: "we have worked closely with Bo Wen, and believe that we can further enrich our experience and knowledge in the twenty-two years of the market for baby products in Turkey with the joint efforts of both sides.

As a bridge connecting Europe and Asia, our exhibition is of strategic value to the industry, and this cooperation with Bo is bound to make the exhibition more familiar with the industry and attract more people from all over the world.

We are very pleased to be able to join this family.

Mr. Enovok, chairman and chief executive officer of Asia Bowen Co., Ltd. said: "we have jointly promoted the sales and promotion work of both exhibitions, and have achieved fruitful results. The establishment of a joint venture is a great leap forward.

Bo has expanded its business to this emerging market in Turkey to expand our distribution rights for pregnant and infant products worldwide.

We use the best practical knowledge and the promotion of cross business customers to make the exhibition more successful.

MBCP and Wintexpo are Turkey's top pregnancy and baby show. Through the powerful international network, we will attract more international brands and buyers for the exhibition.

We look forward to working with Mr. Erdal Baykara, Mr. Huseyin Irmak, founder and managing director of EFEM.

They will have close cooperation with Bo Wen's business in Istanbul. "