Clothing Enterprises Should Seize The Root Of Marketing Strategy
Clothing enterprises
Marketing strategy
In depth and interface, it has been systematized, and the single enterprise is closely related to the industrial chain and even the social environment.
But I think the clothing marketing strategy is different from the same.
If clothing is compared, clothing marketing strategy is a precursor, and garment marketing strategy is four wheel drive, and later drive.
The predecessor is the market operation, and the latter drive is the whole operation of the enterprise itself and the related value chain.
What is the biggest difference between clothing marketing and clothing marketing? They seem to be more and more chaotic in the past.
Simple and rough summary, in terms of method tools, clothing enterprises can learn more about the way of clothing enterprises; in strategic thinking and system operation, clothing enterprises should concentrate on learning the clothing enterprises' high and broad clothing marketing strategy, rooted in the social resources, the main business is the industrial ecological environment, the branches are the operation of enterprises, and the leaves are marketing.
Leaves, which draw sunshine and rain, are the homes of flowers, the shade of passers-by, and the protagonists of landscaping.
Leaves must be attached to the big tree, Haruka Akimi.
Leaves the leaves of the big trees, the leaves fall back to the roots of dreams, but the dream of growth is shattered, silently moistening the soil.
Some large garment enterprises have many garment lines, strategic driving factors, sales and services are deep and open, fruit knots are in marketing, and flowers bloom in financial leasing, financial management, human resources and other non manufacturing links.
To have fun marketing strategy, there is a lot of effort in the taste of poetry.
Visible Sunshine Avenue is the effective combination of the above elements around the enterprise strategy, but this road is hard to get through.
Numerous
Clothing enterprise
The strategic path we see together is very easy to cause resource consumption war. The manufacturers of the whole machine are thinner, while the upstream core suppliers and downstream dealers are overjoyed, and the fun of fish in troubled waters is irresistible.
Moreover, the manufacturers of the whole machine are easily trapped in the prisoner's dilemma. The result of the game is to hand over profits to others, and only to fall into the name of sales.
Domestic garment enterprises should play a marketing strategy, have a strong sense of strategic direction, be good at identifying driving forces, and match resources scheduling. This strategic business oriented high-end talent has few stock in the existing clothing enterprises, and it is not optimistic about the speed and quality of its own increments.
Because the old system is difficult to grow so many new seedlings, but also can grow into towering trees.
The helmsman of fashion marketing strategy is bound to have a strong involvement of "laymen".
The most ideal candidate is the commander with scale battles, which is difficult to find in harmonious China, but the new generation in the United States is in large numbers. When they retire into large enterprises, they will produce a strong catfish effect.
After all, the war at the cost of life is much more complicated than that of the economy.
The economic rise of the United States after World War II is essential to the conversion of excellent combat commanders to the army. Even the United States has won Washington, D.C. and Eisenhower after World War II.
Second, the ideal candidate will be a market conscious sociologist, China.
Garment industry
We must shoulder the backbone of China's progress and revitalization, and the leaders of the leading garment industry must step out of the professional circles of production technology.
For clothing marketing strategy, marketing is the kite flying in the blue sky, the long line is the industrial chain, and the people who pull strings are the helmsman of enterprise strategy and operation.
The helmsman is a master cook in marketing strategy, financial leasing and financial strategy. Limited resources can play tricks beyond imagination. This is the root of strategy.
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