How To Use Holiday Promotion To Do Window Display Well

Pay attention to festivals and promotions.

Display, festivals and promotions display window display is very important for clothing shops. It combines organically the promotional activities information and display display of clothing shops, and is also the most productive period of single day clothing sales during the festival. It displays the promotional activities and promotional information visually and intuitively through window display, effectively promotes the promotion and activity information, effectively delivers and tells consumers the information of discount sales promotion, improves customer's attention and entry rate to the clothing brand, and indirectly promotes sales effectively.

To display the products of the season, the main products that embody the brand image of the clothing, the products that are displayed on the display should focus on the characteristics, main or promotional products, so as to direct the question, to understand what I want to promote or promote. What are the dominant commodities that I can show the brand image of the clothing brand? Do not show your own weak products. This is not good for the sales of the clothing shops, nor can it well publicize the brand image of the clothing.

For example, when we mention seven card men's clothing, we first think of its flagship product, the Chinese standing collar, and bring up the strong tyrant men's clothing. We think that its professional product is jacket.

In view of the main and professional products of clothing brand, it is very necessary to display and display in the limited window display space of clothing shops.

Doing a good job in the research and display of other clothing brand products, distinguishing the product advantages between different clothing brands, and displaying the clothing brand advantage products reasonably on the display window, is highlighting the personality, advantages and connotation of this clothing brand product, and realizing effective vision.

Direct means.

Attention should be paid to the application of lighting and lighting intensity in window display. The application of window lighting is a matter of detail. Cross light should be adopted. The intensity and range of illumination of cross light are the best. The illumination is superior and effective to display the color and style of products.

The lighting intensity of window display must be about two times the intensity of lighting in the hall. This can make the display and display of the entire clothing shop door and window display very eye-catching, and effectively realize the role of visual marketing. In the study of ergonomics, people have the tendency of light, and the brighter the lights are, the more attractive the lights are. Therefore, the intensity of lighting and lighting in clothing shops and window displays directly affect consumers' attention to the display and entry of clothing shops.

It is necessary to make rational use and pform window display.

The influence of orientation and light often causes window display glass reflection, which affects the display and display effect of window display. In view of this situation, a poster curtain with POP spray can be installed above the window display. In the evening, you can pull up and display the lighted window display. When the light is sufficient in the daytime, when the window display effect is poor, you can pull out the POP inkjet curtain, which can block the sunlight in summer. It can also avoid the damage caused by strong sunlight to the decomposition or bleaching of the fabric, and it can also convey information to consumers through the POP.

Some hanging things can be installed above the window display, so that window display can be easily changed between closed window display and pparent window display when dealing with different display needs, and reasonable use of window display space to display different scenes and product information.