To Find A Breakthrough In Promotional Clothing

For the promotion of training level, what kind of promotion and what clothing knowledge can play an effective promotional role? Most of the functional mechanisms of clothing are complex and difficult to understand. Terminal promotion The simple words in the process are not enough for the letter and complicated professional terms, and the customers are not patient enough to listen to the end. Only when a training supervisor passes a lot of repeated certifications and drills, it is different from the "self creation" of any outstanding creative fashion salesman. First of all, these training contents are created by higher positions, more experience and more high-quality departmental staff. Secondly, this organized, purposeful and planned creation can be repeated practice, improvement and solicitation of clothing promoters' opinions, which is much more effective than the self closing of any excellent salesperson.

In the content of sales promotion skills training, we will define the method of "beating" for "customer analysis" and "service for customers". The key step is to launch the "three steps of service marketing": first step is to introduce the types of clothing and their respective advantages and disadvantages; first, the second step: next is to focus on the clothing chosen by the customers themselves; and the third step: finally, persuade the customers to buy our clothes.

The above introduction is based on the position of "serving customers, helping customers to analyze and choose clothes", and fighting against competing products to promote our products. The time is about 3 minutes, and after retraining, we will train and train the sales promoters. Among them, more promotional content has been covered on clothing effectiveness, mechanism, price and so on. Many times, sales promoters of clothing promoters are constantly answering. customer The process of putting forward such problems. When a clothing salesperson asks a customer, the customer always complains that the price is too high, and the salesperson always explains the price is too high because of good quality and good effect, and the customer always says, "everyone says his clothes are good". In short, clothing promoters are always led by customers' questions and reasons of refusal. The whole promotion process shows a helpless and passive situation.

The sales volume of each garment salesperson is limited for a month, but the number of customers they face every month is unlimited. The higher their sales promotion skills, the more customers they seize. The unlimited number of customers will increase more sales because of superb skills. We all know that consumers have always been our promotions. In the promotion process, we would like to persuade more consumers to persuade us and buy our clothes.

In the intense competition of sales promotion, the general clothing salesmen are all killed and chased. No one can achieve the charm of the walking tour, and it is powerful, reasonable and meaningful. It seems that the whole sales promotion process is guided by the principle of "being reasonable" and "putting oneself in the right place" to serve the customers. However, this service implies an incomparable lethality and convincing power. Once the implementation of the sales promotion is done on the customers, no promoters of the competitive clothing promoters can revive the persuasion of the customer. It can be said that the customer not only learned the clothing information from the service promotion, but also learned all the reasons and reasons for the clothing salesman to this functional clothing.

Clothing promoters compare with training before, as if everyone has become the best. Fashion promoters And, in daily work, they showed more desire to fight for their training content. Compared with the statistics of sales volume in the same period of the same month, the effect of sales promotion training is beyond doubt. And the most important part of terminal interception tactics is the training and training of clothing promoters. The sales volume of single store is increased by 30% or even more. It is only a matter of time and degree of mastery.