How To Use Promotional Materials At Fashion Shows

The image recognition system of enterprises consists of three parts: concept recognition, behavior recognition and visual identification. Among them, brand identification is an important part of visual recognition. It consists of two parts: text and graphics. For example, when we mention famous brands such as Nike and Adidas, people can immediately contact the familiar visual symbols such as hooks, clover and so on.

In formal exhibition occasions, the two parts are generally used. Moreover, once the brand logo (including words and graphics) of an enterprise is determined, its standard colors, standard words and standard graphics can not be changed easily, no matter what occasion they are used, so that the recognition and memory of consumers can be conveniently made.

In the process of exhibits display, the brand identification of goods is usually the primary information to convey to the audience.

It can play a role in prompting consumption and inducing consumption.

Under normal circumstances, brand identities can be made into various forms, such as signboards, hanging flags and so on. They can be displayed through windows, exhibition stands, or hanging in a waking place, so that viewers can see clearly and clearly at a distance.

It is the most popular advertising method for exhibitors at present.

As for it is very eye-catching in the store, playing a role in consumption, and it is also the last advertisement accepted by consumers before buying goods, so it is also known as the terminal advertisement.

There are many kinds of advertisements, and their forms are very beautiful. They are commonly used in the market.

The application of enterprise participation is mostly for shaping.

To convey the information of exhibitors and create the sales atmosphere of the booth.

Because of its flexible application, visual effect and volume usually do not occupy too much space, it is an ideal choice for exhibitors.

DM is a necessary publicity material for today's exhibitors.

DM is plated into direct advertising, usually on the regular information of goods, mostly printed print ads, small size, at random counters or display shelves, the audience can be free to take, you can also take away.

Of course, in order to coordinate sales promotion, we can arrange personnel to distribute to the passers-by at the gate and other places of the booth.

DM is an advertising product with good circulation and convenient use.

At present, exhibitors usually prepare sufficient manuals in advance. Most of them are exquisitely printed, well produced and varied in form. Their contents vary according to their respective exhibition purposes. There are also some brochures for promoting exhibits, and some enterprises combine these two parts together, so that they can be conveniently consulted by dealers or ordinary spectators.

Of course, the contents of the distribution of some enterprises may also be the schedule or promotional information during the exhibition period.

Usually, in order to highlight the strength of the enterprise,

The company will produce specialized product manuals, most of which are beautifully printed, and the specifications are larger and larger. The information in it is mostly about the introduction of products and enterprises, and the cost of production is higher than that of single product.

According to the needs of exhibitors, exhibitors also need to prepare sufficient information, handbags and other auxiliary materials.